Mark Waid Wants You To Be A Hero!

Official Press Release

MARK WAID &
THE HERO INITIATIVE
WANT YOU
TO BE A HERO

Help support The Hero Initiative
by using your Ralphs & Food4Less, and Cala/Bell rewards card

Comic fans, its your turn to help comic creators!

Monday, September 27, 2010 – Mark Waid and The Hero Initiative want comic fans to rise up and be a hero! If you live in California, Nevada, Illinois, and Indiana, sign up your Ralphs, Food4Less, Cala Foods or Bell Markets rewards card with the “Community Contributions” program and the next time you shop using your rewards card you’ll be helping comic book creators in need of emergency medical aid, financial support, and other necessities. It’s never been easier to be a hero!

As part of the “Community Contributions” program, Ralphs, Food4Less, Cala Foods and Bell Markets will make a donation to The Hero Initiative every time you shop with your rewards card. Not only are you saving money but you’re saving lives.

Here’s how you too can become a hero!:

1) Log onto your www.ralphs.com and sign into your rewards account. If you don’t have a Ralphs.com account sign up, it’s free and it saves you cash!

2) After signing in, click on the following link:

https://customer.ralphs.com/ManageCommunityRewardsStep1.aspx

or if that doesn’t work try the second link blow:
https://customer.ralphs.com/ManageCommunityRewardsStep3.aspx

3) Fill out the information form including The Hero Initiative NPO# and corporate name:
NPO#: 80680
Corporate Name: A Commitment To Our Roots.

4) Start shopping!

If you’ve already signed up but it’s been more than a year, sign up again! Every Sept 1st “Community Contributions” are reset which means if you’re not sure your purchasing power is helping The Hero Initiative, now’s the time to find out!

So tell your family, friends, comic shop acquaintances, Mark Waid is looking for heroes! Sign up those rewards cards and shop at your local Ralphs, Food4Less, Cala Foods and/or Bell Markets to help The Hero Initiative and uphold a tradition of generosity towards comic creators in need of medical, financial, and moral support.

To find your local Ralphs use the Ralphs Store Locator
(http://services.ralphs.com/StoreLocator/StoreLocatorAdvanced.aspx)

To find your local Food4Less use the Food4Less Store Locator
(http://services.food4less.com/StoreLocator/StoreLocatorAdvanced.aspx)

About The Hero Initiative
The Hero Initiative (http://www.heroinitiative.org) is the first-ever federally chartered not-for-profit corporation dedicated strictly to helping comic book creators in need. Hero creates a financial safety net for yesterdays’ creators who may need emergency medical aid, financial support for essentials of life, and an avenue back into paying work.

About BOOM! Studios
BOOM! Studios (www.boom-studios.com) 2009 “Best Publisher” of the year, generates a wide-ranging catalog of multiple Eisner and Harvey Award-nominated comic books and graphic novels featuring some of the industry’s top talent, including Philip K. Dick’s DO ANDROIDS DREAM OF ELECTRIC SHEEP?, 20th Century Fox’s 28 DAYS LATER and DIE HARD, The Henson Company’s FARSCAPE, and the original Mark Waid series IRREDEEMABLE. This fall sees BOOM! teaming up with the legendary Stan Lee, creator of Marvel Comics’ characters Spider-Man, The Hulk, and The X-Men for a line of original superhero series, the legend’s first new superhero creations in nearly 20 years. BOOM!’s youth imprint, BOOM Kids!, is an undisputed industry leader publishing Disney/Pixar’s THE INCREDIBLES, CARS, and TOY STORY, as well as Disney’s THE MUPPETS, DONALD DUCK, UNCLE SCROOGE and WALT DISNEY’S COMICS AND STORIES. This year, BOOM! Studios celebrates its fifth anniversary.