Demo-Graphics is back! Demo-Graphics was relaunched in 2025 because the question still remains… who are comic fans?
What is Demo-Graphics?
Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.
How does it work?
We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.
Other things to know…
This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics, are potential purchasers, and those with a clear interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.
Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before, and it now presents the data as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.
So, let’s kick off the latest entry with the big question…
Facebook “Comic Fan” Population: Around 75.3 million in the United States
After three months of decreases, the “comic fan” population on Facebook increased by about 1 million. Overall, Facebook users in the US increased by 2.1 million, so some of the increase is due to that. While the increase is more than June’s result, it’s still smaller than May’s reporting which was 75.7 million.
As noted below, there’s some oddities for reporting where numbers that made sense normally suddenly decreased and remained low this month.
Gender
Women increased 450,000 from the previous month while men increased the same amount. Those unknown increased by about 100,000. Women account for 50.3% of the population, a decrease from last month’s 50.9%. Men are 47.7%, the same as last month. Those who don’t report a gender account for 2.0%, an increase from last month’s 1.9%.
Age
While the percentages didn’t shift much, if at all from the previous month, almost every segment increased in population. But, those age “19-24” decreased from the previous month by 200,000 individuals.
Relationship Status
This is one of the stats that has been odd. Those marked “engaged” and those as “unspecified” each dropped to less than 1,000 individuals last month and remained there this month We’ll see if things return to more expected numbers next month but it’s an odd result.
New Stats!
Spanish Speakers: Last month there were 14.7 million individuals that were “comic fans” and Spanish speakers but this month sees an increase to 15.35 million, that’s the same amount from May 2026.
Education: This is another stat that’s rather odd. Two months ago, 12 million had at least a college degree, down from the previous month’s 21.8 million. Last month, it increased slightly to 12.1 million. This month remains at 12.1 million, even with the increased overall population.
Parents: After a slide down to 10.65 million in June 2026 from 22.65 million in January, things increased in July to 12.3 million, an increase of 1.65 million.
Board Game and Comic Fans: 48.25 million
Video Game and Comic Fans: 38.2 million
Board Game and Video Game Fans and Comic: 26.25 million
Board Game or Video Game Fans and Comic: 60.15 million
