Hasbro returns to San Diego Comic-Con International, bringing an extraordinary portfolio of brands, including Transformers, Dungeons & Dragons, Magic: The Gathering, NERF, G.I. JOE and Power Rangers, as well as products from premier collaboration brands, including Star Wars and Marvel. Hasbro’s 2022 lineup will be showcased throughout the convention to deliver an epic experience for fans of all ages with several product exclusives, panels, autograph signings and more activities show-goers don’t want to miss.
Hasbro is debuting the first-ever toy line from the famed fantasy franchise, Dungeons & Dragons, at the convention, so fans can have the chance to get up close and personal with the new products. The all-new Hasbro Selfie Series action figures are also making a debut at the event, giving fans the opportunity to preview Hasbro Selfie Series figures, with a select number of fans being among the first to create and purchase their figures, shipping Fall 2022. SDCC (San Diego Comic Convention) attendees should visit the Hasbro Pulse Info Desk in Booth #3213 to obtain a ticket for an assigned time slot. Limited tickets available, distributed on a first-come, first-served basis.
Additionally, Hasbro is partnering with Save the Children to offer a Buy One, Give One donation. For every item purchased on HasbroPulse.com from July 20 – August 31, the ultimate fan destination will donate a toy or game to Save the Children, benefitting Ukrainian refugees with up to 100,000 toys and games.
Hasbro is also offering two San Diego Comic-Con 2022 exclusive products: the Star Wars The Black Series Boba Fett (In Disguise) action figure and G.I. JOE Classified Series Dr. Mindbender. Starting Wednesday, July 20 at 5:30 PM PT, attendees can visit the Hasbro Booth #3213 to receive a one-time use code, which can then be scanned for preorder on HasbroPulse.com.
In celebration of the 15th anniversary of the first live action film, TRANSFORMERS, Hasbro will engage fans with trivia sessions, premium giveaways and more. Photo opportunities with Bumblebee as the 1977 Camaro, a replica car from the 2007 movie, will be available each day. The beloved voice talent of Optimus Prime, Peter Cullen, will join for a special poster signing session on Saturday.
In addition to 15th anniversary Studio Series product display, the team will have a live unboxing of the Transformers: HasLab Victory Saber, a first look and reveal of the next Transformers Generations Shattered Glass Hasbro Pulse exclusive character, and Legacy and Transformers: EarthSpark product will also be on display. The Hasbro panel will also share a sneak peek at some of the biggest Transformers product reveals of the year:
Hasbro TRANSFORMERS Product Panel: Thursday, July 21 at 1:00PM – 2:00PM | Room: 29AB
Join the Transformers product team as Ben (Hasbro Marketing) and Evan (Hasbro Design) take attendees through some all-new Transformers: Legacy toy reveals! The team will also hold a Q&A to discuss all things Transformers, pop culture, and whatever burning questions fans have always had for the team! So, get ready for a panel that’s… More Than Meets the Eye.
Additionally, SDCC attendees can meet the next generation of heroes from the new original animated series, Transformers: EarthSpark, at the show’s first-ever San Diego Comic-Con panel. From Nickelodeon and Entertainment One, this all-new Paramount+ Original Series will showcase an insider event that celebrates a new take on the iconic global franchise and proves families come in all shapes and sizes. The panel – featuring the series voice talent including Danny Pudi (Bumblebee), Kathreen Khavari (Twitch), and Zeno Robinson (Thrash), along with co-executive producer Dale Malinowski and executive producer Ant Ward – will showcase a behind-the-scenes look at art, casting and never-before seen clips, as well as a first look at the Hasbro toyline inspired by the series that is…More Than Meets The Eye. Following the panel, the toyline will be on display in Hasbro’s booth. Panel moderated by Mike Cecchini, Editor-in-Chief, Den of Geek. Friday, July 22, 2:15 p.m. – 3:15 p.m. (Room: 6A)
DUNGEONS & DRAGONS
Hasbro is bringing the leading roleplaying game Dungeons & Dragons to life at San Diego Comic-Con with the premiere of the franchise’s first-ever toy line! Ahead of the highly anticipated movie by Paramount and eOne, Hasbro will engage fans with even more lore to add to their favorite RPG. More details, including the first products to launch, will premiere on July 21.
The product line is inspired by Dungeons & Dragons: Honor Among Thieves, which premieres only in theaters March 2023 and brings the rich world and playful spirit of the legendary roleplaying game to the big screen in a hilarious and action-packed adventure.
To bring the magic to life at this year’s San Diego Comic-Con, Paramount Pictures and eOne will host a one-of-a-kind Tavern Experience to give fans a real-life sneak peek into the new movie, Dungeons & Dragons: Honor Among Thieves. The Tavern, located in the heart of the Gaslamp Quarter on the corner of Sixth Avenue and Island Avenue, features a 20-minute, immersive experience for unique photo ops and exclusive takeaways.
Fans can also join Paramount Pictures and eOne in Hall H Thursday, July 21st at 12:00pm PT for the Dungeons & Dragons: Honor Among Thieves panel.
MAGIC: THE GATHERING
Stop by the Hasbro booth for a signing with Mark Rosewater, the head designer for Magic: The Gathering, as well as the branded panel for the latest updates on the groundbreaking fantasy franchise:
Magic: The Gathering Panel, Blogatog Live: Saturday 6:30 pm -7:30 pm | Room 24ABC
Magic head designer Mark Rosewater presents this one-man program in which he re-creates his daily blog, answering the audience’s questions about the making of the popular trading card game and revealing new, never-before-seen cards, mechanics, and more from the upcoming Unfinity release.
The NERF brand’s first-ever official mascot, MURPH, will make their live debut at the Hasbro booth bringing their fun, playful and social personality to the convention. Over the past few weeks, MURPH has gone viral on social media and launched their own Twitter account, @MurphFromNerf. The already beloved mascot is stepping from the digital world to the real world at SDCC to meet fans IRL for the first time!
Additionally, NERF will announce a highly anticipated new product. Attendees will have the opportunity to see the new item for the first time in the Hasbro booth.
Hot on the heels of all the excitement from YO JOE! JUNE comes G.I. JOE at Comic-Con! Attendees will be the first to experience a painted model of the newest Hasbro Pulse HasLab, the G.I. JOE Classified Series H.I.S.S Tank. The booth will also feature a Classified Series artwork signing by illustrator John Giang, poster giveaways and more! And don’t miss all of the inside information on the G.I. JOE Classified Series at the must-see panel:
Hasbro G.I. JOE: Classified Series Panel: Saturday, July 23 at 12:00PM – 1:00PM | Room: 9
Whether you’re team Joe or a secret member of Cobra, everyone can agree that G.I. JOE’s new Classified Series toy line is an absolute hit! Join Emily and Lenny from the development team to hear never-before shared behind-the-scenes secrets, get a sneak peek into the future of Classified Series, and learn more about the first G.I. JOE Classified Series HasLab. Make sure to attend… because knowing is half the battle!
Additionally, be sure to stop by the Entertainment Earth booth #2343 for a sweet reveal from Hasbro and Entertainment Earth!
It’s MORPHIN Time! Fan-favorite members of the hit live action series “Power Rangers Dino Fury” are stopping by the Hasbro booth for meet & greets and signings. Take home souvenirs you’ll never forget from the Dino Fury Pink Ranger Hunter Deno, Dino Fury Black Ranger Chance Perez or Dino Fury Red Ranger Russell Curry.
Continue a journey through the Morphin Grid with BOOM! Studios panel – Mighty Morphin Power Rangers: Charge to 100 and Beyond!—A MORPHINOMINAL Celebration of 100 issues over five years of ongoing MMPR comic books from BOOM! Studios. Join Ryan Parrott (Mighty Morphin Power Rangers), Mat Groom (Mighty Morphin), and Melissa Flores (Mighty Morphin Power Rangers), along with series editors Dafna Pleban and Allyson Gronowitz, for a discussion on the history of the series, and an exciting look at what’s next! Thursday, July 21 at 2:00PM-3:00PM |Room: 25ABC
Inspired by a galaxy far, far away… comes fun Star Wars product giveaways at the Hasbro booth, along with several cosplay contests and trivia sessions. Fans can also collect three posters celebrating recent iconic items within The Vintage Collection. At the Hasbro panel, attendees can get an in-depth look at all-new product offerings (including the recently revealed Star Wars™ Wild Ridin Grogu and new Star Wars™ Bounty Collection Series wave) from the beloved franchise:
Hasbro Star Wars Panel: Friday, July 22 at 2:00PM – 3:00PM | Room: 7AB
Join Patrick Schneider, Chris Reiff, & Jing Houle from the Hasbro Marketing & Design teams as they discuss the popular Hasbro Star Wars line, including the Black Series and The Vintage Collection. Attendees will get an in-depth look at Hasbro’s latest action figure and premium roleplay offerings from throughout the saga. Word on the Holonet™ is there may also be a few surprises.
At the Hasbro booth, celebrate the 20th Anniversary of Marvel Legends and Spider-Man’s 60th Anniversary with Spider-Man: Beyond Amazing. Expect fun and interactive Marvel activities including an amazing virtual Q&A with Hasbro’s Product Designer Dwight Stall, spectacular guest signings including Marvel Comics Writer Dan Slott (Spider-Man, Fantastic Four, She-Hulk) and Eric Lewald, Julia Lewald, and Dan Veesenmeyer from X-Men: The Animated Series. The booth events will also feature Marvel trivia for incredible prizes, an ultimate Infinity Gauntlet Rock Paper Scissors tournament, and more.
Join the Legends team at the Hasbro panel for some eye-popping product reveals and surprises.
Hasbro Marvel Legends Panel: Friday, July 22 at 12:30PM – 1:30PM | Room: 5AB
Steve Evans, Ryan Ting, Dan Yun and Monique Colasante (Hasbro) plus special guest Jesse Falcon (Marvel/Disney) share exciting news for Hasbro’s popular Marvel Legends product line. They will give a sneak peek at upcoming, never-before-seen items and hold a Q&A session for attendees.
Launching this fall partnership with the National Basketball Association (NBA) and National Basketball Players Association (NBPA) the Starting Lineup brand will feature legendary NBA superstars as part of its first wave of figures and will be available for pre-order starting September 22 exclusively on Hasbro Pulse and across the Fanatics network of online sites, including Fanatics.com and official league stores.
The Starting Lineup brand developed a massive following by bringing sports enthusiasts figures of their favorite superstar players accompanied by a trading card for more than a decade.
Who do you think will make the Starting Lineup?