SDCC 2026: Hasbro and Nintendo Announce a Legend of Zelda Toy Collaboration
Hasbro has announced a new licensing partnership with Nintendo to create products based on the popular Legend of Zelda franchise. This multi-year collaboration is set to begin in 2027, starting with the first reveals of three 6″ scale figures at San Diego Comic Con taking place July 23-26, 2026.
Ever since its first title, released in the US in 1987, the Legend of Zelda series has mixed exploration and discovery with action and adventure. Link and Zelda’s eternal battle against Ganondorf forms the centerpiece of these epic tales from the world of Hyrule.




















