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NYCC 2015: Her Universe goes from Fashion to Publishing

Her Universe PressGroundbreaking fangirl fashion company, Her Universe, and its founder, Ashley Eckstein, announced Saturday in a special panel at New York Comic Con that the company is expanding its reach by launching a new publishing program under an imprint called Her Universe Press. The imprint will build its readership on the company’s wide audience of fans and provide new and aspiring female writers the chance to see their original work professionally published. Focusing on the sci-fi and fantasy genres, the imprint will publish fiction and non-fiction for all age ranges with an emphasis on the tween, young adult market. Her Universe Press will be seeking to publish female authors who write empowering stories with positive messages and a focus on strong female protagonists. Each book will be marketed and promoted by Her Universe and by Ashley Eckstein personally through social media, events and promotions. Titles by Her Universe Press will be available through major booksellers, such as Barnes and Noble and Amazon.com, as well as on eBooks through Audible and iTunes. The first two books will be released spring/summer 2016.

For its publishing program, Her Universe is teaming up with Permuted Press, a company owned and operated by a team of dedicated publishers with over twenty years of experience including overseeing nearly 25 New York Times bestsellers. Established in 2004, Permuted Press has published over 400 works as an industry-leading independent publisher of sci-fi, fantasy, post-apocalyptic and horror fiction. Permuted Press continues to enhance its reputation by publishing an even wider range of high-profile books via various partnerships with leading editors and content curators.

The first title from Her Universe Press, announced at New York Comic Con, will be book one in a series created by new author Anne Convery and Eckstein, written by Convery with illustrations by Dave Filoni. The Confidence Chronicles, set in an alternate universe gold rush California, is a steampunk fantasy featuring twelve-year-old Adelaide Lenihan, whose grit, energy and obsession with all things mechanical lead her along with her automatic owl, Eureka, to uncover exciting and sometimes chilling secrets in her own home town. Mining, mystery and mayhem in this first installment set the stage for Addy’s fantastic adventures from west of the Sierra Nevada to east of the Mississippi and beyond.

The second book is titled Weirdest by author Heather Nuhfer – a writer specializing in all-ages material who has worked on such well-known comic book titles as My Little Pony, Fraggle Rock, The Simpsons, Vampire Diaries and Wonder Woman. Weirdest is the story of thirteen-year-old girl who, in her desperation to be the coolest in her school, makes a wish and, as a result, has her strongest emotions physically manifest themselves in weird ways. Her powers run haywire as she tries to solve the mystery.

SDCC 2013: Her Universe Returns

Actress, entrepreneur and Her Universe founder, Ashley Eckstein, announced today that her groundbreaking fangirl fashion company will be returning to San Diego Comic-Con in a big way this year! The convention runs July 18th thru the 21st at the San Diego Convention Center. Eckstein, the voice of Ahsoka Tano on Star Wars: The Clone Wars, revealed that Her Universe will be offering daily exclusives at this year’s leading pop-culture/media convention creating a fashion shopping experience for fangirls not to be missed. As with previous year’s, the all-new designed Her Universe booth will be found in the Lucasfilm Pavilion, #2913-F, but this time female fans will be able to purchase a wider selection of tee’s, tanks, V-necks, dresses, hoodies, leggings and necklaces from not only Star Wars, Doctor Who, Star Trek and Battlestar Galactica but also from the newly announced license with AMC’s The Walking Dead.

The Her Universe Daily Exclusives are unique this year to Comic-Con and are sure to be coveted by fans. Launching on Wednesday (Preview night) will be Her Universe’s 30th Anniversary Return of the Jedi Necklace. Only 1,250 were made and only 500 will be available for purchase at SDCC. Each necklace comes with an autographed certificate by Eckstein. Offered exclusively on Thursday will be the Dave Filoni-designed “Ahsoka’s Choice” shirt. Her Universe is only bringing 100 of this limited edition shirt to the convention and each shirt will come with an autographed photo signed by Dave Filoni and Ashley Eckstein. Launching on Friday will be the popular expanded universe character, Jaina Solo, featured on her own shirt with the amazing art of John VanFleet for the novel Sword of the Jedi. Every purchase of this shirt will receive a free book, Choices of One by Timothy Zahn, courtesy of Del Rey. Only 100 of this v-neck shirt will be offered at SDCC. Saturday’s exclusive will be another popular EU character featured on her own shirt – Mara Jade. As with the Jaina Solo shirt, only 100 will be available at SDCC and will feature the incredible Mara Jade artwork created by Daryl Mandryk for the Choices of One novel by Timothy Zahn! Every purchase of this shirt will receive a free book, Choices of One by Timothy Zahn, courtesy of Del Rey. These three shirts will also be available for purchase online but for a limited time only.

For the third year-in-a-row, Eckstein and Her Universe will be sponsoring and hosting a very special panel at San Diego Comic Con on Saturday, July 20th from 6:30pm to 7:30pm in room 24ABC. For this year’s panel, entitled, “Her Universe: Geek Girl Fashion – A Discussion Between Fashion Professionals and Fans,” Eckstein is bringing together the decision-makers in the genre fashion Industry and the fans for an open discussion including retailer Hot Topic’s Ed LaBay (Senior Buyer Licensed Apparel), Mallory Leveille (Buyer Licensed Accessories) and Misty Rodriguez (Associate Buyer Womens Licensed Apparel) as well as freelance writer Lisa Granshaw (NBC’s TODAY show website TODAY.com, The Daily Dot & BlastR), Cambria Beauvais, former Director of Brand Assurance at Striker Entertainment and Justin Howard, Fashion Writer (The New York Times Company, Yahoo, About.com and Examiner.com). The conversation is meant to be educational and informative, putting the professionals in direct communication with the fans and vice-versa. Many fans are interested in the fashion industry and Eckstein will give them a glimpse of how the retailer stays in tune with their customers and how they develop compelling designs. Audience members will be able to give their comments and recommendations so their voices can be heard.

In addition, Ellen Connell from the Her Universe online column, “Ask Ellen,” will be meeting fans with Ashley at the Her Universe booth on Sunday from 2:00pm to 3:00pm.

SDCC 2012 – Her Universe SDCC Panel

Her Universe founder and actress Ashley Eckstein will sponsor and host another panel at San Diego Comic-Con — but this time with a very special and unique participatory theme for girls at the convention. The panel, entitled, “Are You a Geek Girl Trendsetter? Show Off Your Style to the Fashion Experts and Win Prizes,” will take place on Saturday, July 14th from 6-7p.m. in room 25ABC and will feature an all-star group of experts made up of fashion buyers, designers, creators and actresses from the fashion and sci-fi worlds who will give their advice to fangirls on how to create their own style and look.

Girls are asked to attend the panel in their own custom made or styled everyday geek/sci-fi inspired outfits and accessories. Up to 30 girls on a first come, first served basis will have the opportunity to show their outfits before thr expert panel. Each panelist will then choose two girls who truly impressed them with their overall design and flair to become finalists. Panelists will give their feedback and advice to the finalists and they will then choose a first, second and third place winner, each of whom will receive a special prize. The panel will be filmed by MTV Geek as part of their Comic-Con coverage.

The panel includes:

Tarina Tarantino – World renowned designer whose jewelry, handbag, cosmetic and lifestyle collections can be found in the best luxury fashion stores internationally as well as her own trademark boutiques.

Ed Labay – Senior Buyer/Licensed Apparel for leading music and pop culture fashion retailer, Hot Topic, who helps determine the fashion trends for fanboys and fangirls through the chain’s more than 600 stores.

Courtney Lear – Social Media Manager for Hot Topic and self-proclaimed geekette who has her finger on the pulse of the fanboy and fangirl communities online.

Clare Grant – Actress (Robot Chicken and Star Wars: The Clone Wars) and producer and founder of Team Unicorn, a multi-media production team of fangirls whose videos have been seen by millions.

Bonnie Burton – Author and creator of the Star Wars Craft Book and geek girl extraordinaire.

Stepping in as co-host with Ashley for this very special panel is actress, “Geek Goddess” and voice of Padme Amidala in Star Wars: The Clone Wars, Catherine Taber! Her Universe will also be offering its licensed geek girl apparel at booth 2913-F in the Lucasfilm Pavilion at Comic-Con.