Lots of chatter online today that Warner Bros. Discovery and Paramount Global are discussing a merger. Warner Bros. Discovery CEO David Zaslav met with Paramount Global CEO Bob Bakish on Tuesday in New York City. Discussed was the two companies joining forces.

Warner Bros. Discovery is the larger of the two companies so it’s unclear what the deal would include, but could be the purchase of Paramount Global from its parent company National Amusements Inc. or WBD purchasing National Amusements Inc.

The deal isn’t as insane as it sounds. The combination would allow the two companies to merge their streaming services to better compete with Netflix and Disney+. CBS News combined with CNN would create a news powerhouse as both are struggling to find their voice in the current market. CBS and Turner Sports both currently share the rights to March Madness. There’s also programming from each company that would have synergy with the other’s channels. It’d also give Warner Bros. Discovery access to a broadcast network which it currently does not have.

Rumors of Paramount’s sale has been going on for quite some time but the latest would be an intriguing one especially since it hasn’t been long since Warner Bros. and Discovery merged with mixed results.

(via Axios)