As the annual convention season gears up in San Diego, pop culture titan Sideshow has announced a massive change in tradition: For the first time in over two decades, Sideshow will not be exhibiting at the San Diego Comic-Con. 

The change from the familiar is an absolute surprise but the company has stated it is forging new trails to connect with fans has always been an integral part of Sideshow’s mission. This evolution forms part of Sideshow’s ongoing strategy to engage with the growing global collector community by transitioning its unforgettable showcases to the digital realm. 

As convention attendance prices and travel costs grow, accommodations become increasingly expensive and con passes become even harder to acquire, large-scale conventions have become experiences only accessible to a small percentage of the fanbase, unintentionally leaving a large proportion of global pop culture enthusiasts underserved.

Sideshow will now concentrate its efforts on creating virtual experiences for its expanding global community of pop-culture enthusiasts.

Sideshow and its partners are set to deliver their largest online experience to date through their Sideshow Con event, taking place July 18 – 21, 2023. This event promises fans and collectors five days of high-quality content, first looks, product spotlights, special promos, unique contests, giveaways, and much more. 

Collectors and fans can pre-register for Sideshow Con HERE.