Hasbro and Fanatics Re-launch the Iconic Starting Lineup
Hasbro is partnering with Fanatics for the re-launch of the Starting Lineup brand, an iconic sports collectibles brand. Set to launch this fall, the new product line will continue its legacy of bringing fans and collectors their favorite athletes in action figure form. Starting September 22, products from the Starting Lineup brand will be available exclusively on Hasbro Pulse and across the Fanatics network of online sites, including Fanatics.com and official league stores.
Originally launched in 1988, the Starting Lineup brand developed a massive following by bringing enthusiasts figures of their favorite all-star players from a variety of sports for more than a decade. The return of the brand will introduce an all-new era of notable athletes to its classic heritage with figures featuring design like never before.