Tag Archives: hasbro

Preview: Transformers: Worst Bot Ever – Bot Swap

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Transformers: Worst Bot Ever – Bot Swap

(W) Brian “Smitty” Smith (A) Marz Jr.

As Ballpoint struggles to fit in with his new Autobot friends, a mishap with an experimental weapon causes him to swap bodies with the most feared Decepticon of them all—Megatron! Will Ballpoint’s newfound size and strength finally garner him the acceptance he desires? Maybe! Will the mighty Megatron really accept being placed in the itty-bitty body of the Worst Bot Ever? Of course not! 

TRANSFORMERS: Worst Bot Ever– Bot Swap!

SDCC 2026: Jem and the Holograms x Cold Slither Drop an Electric New Theme Song

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Two iconic worlds. One epic collaboration. The Jem and the Holograms theme tune collides with the legendary Cold Slither for a high-energy crossover that’s truly outrageous. Get ready for electrifying vocals, unforgettable riffs, and a clash of rock royalty like you’ve never heard before.

The unmistakable sparkle of Jem and the Holograms collides with the legendary Cold Slither in a high-powered crossover that’s as nostalgic as it is explosive. This reimagined take on the classic Jem and the Holograms “Theme Song” delivers electrifying vocals, unforgettable riffs, and a clash of rock royalty fans never knew they needed – until now!

Hasbro had previously announced The Transformers: The Movie 40th Anniversary Celebration of Life Concert, which will feature special performances by Cold Slither and Britta Phillips (original singing voice of Jem from Jem and the Holograms), plus more. The special live event takes place July 23 at House of Blues San Diego. Tickets and VIP packages are available now here.

SDCC 2026: Hasbro And Reigning Phoenix Music Bring The Transformers: The Movie 40th Anniversary Concert

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The Transformers: The Movie 40th Anniversary Celebration of Life Concert

Hasbro and Reigning Phoenix Music have announced The Transformers: The Movie 40th Anniversary Celebration of Life Concert, a special live event taking place Thursday, July 23, at House of Blues San Diego during Comic-Con week. The concert is part of Hasbro’s “Apology Tour,” a playful, year-long campaign celebrating the 40th anniversary of The Transformers: The Movie and acknowledging the moment fans still haven’t quite recovered from.
 
Featuring music from The Transformers: The Movie: The Soundtrack: The Reformatted Edition performed live by Knights of Unicron, along with a special performance of “The Touch” by Stan Bush, the concert pays tribute to the soundtrack that helped turn an animated movie into a cultural touchstone for generations of fans.
 
The concert also features a powerhouse lineup of fan-favorite performers, including Vince DiCola, whose legendary score helped define the sound and spirit of The Transformers: The Movie; Cold Slither, who returns to the stage after last year’s live debut at Comic-Con, bringing their loud and rebellious sound straight from the world of G.I. JOE; and Britta Phillips, the original singing voice of Jem from Jem and the Holograms, whose glitter, glam and truly outrageous pop flair makes every performance unforgettable. Together, these performers will turn the evening into a full-scale celebration of iconic Hasbro music and entertainment fandom that is… More Than Meets the Eye!
 
Additional special guests and performers will be announced in the coming weeks.
 
Event Details – THE TRANSFORMERS: THE MOVIE 40th Anniversary Concert

Hasbro Celebrates International Day of Play 2026 this June 11 with Global Experiences That Invite Everyone to Play

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Hasbro logo

Hasbro is celebrating the third annual International Day of Play (IDOP) on June 11, 2026 by inviting players everywhere to connect, learn, and play together.

Recognized by the United Nations as a global call to action, International Day of Play champions play as a fundamental human right; advocating for more time, space, and access to play for all.

This year, Hasbro is turning that call into action: expanding access to play through beginner-friendly experiences, community-driven events, and connected digital activations across Dungeons & Dragons and Magic: The Gathering. Powered by a global network of more than 10,000 Wizards Play Network retail locations, Hasbro is bringing play to life at scale—meeting players wherever they are and inspiring a lifetime of play.

As part of its Playing to Win strategy, Hasbro is focused on expanding access to play and growing its communities around the world; bringing its “Everyone Plays” philosophy to life by lowering barriers and creating welcoming, social experiences for all.

Hasbro’s 2026 IDOP highlights:

Magic: The Gathering – Bring a Friend, Build a Community

Magic: The Gathering is transforming IDOP into a community-powered play moment, anchored by in-store events across the Wizards Play Network and amplified through MTG Arena, including:

  • Avengers Academy is a Magic: The Gathering | Marvel Super Heroes learn-to-play experience designed to help players introduce friends to Magic in a fun, low-pressure environment
  • Social formats like Commander and Two-Headed Giant, where players team up, play together, and build confidence
  • Welcome decks and in-store rewards for new players and those who bring a friend
  • A global MTG Arena activation, including a phantom event and limited-time digital rewards

Dungeons & Dragons – Start Your Story

Dungeons & Dragons invites players everywhere to step into a world of imagination and adventure with Borderlands Quest: Dagger Danger, a beginner-friendly experience available globally.

  • A guided adventure designed for first-time players and Dungeon Masters
  • Pre-made characters, simplified rules, and a clear narrative path to make getting started easy
  • Available digitally on D&D Beyond at no cost to DDB account holders, and brought to life at participating Wizards Play Network locations worldwide

Whether playing at home or in-store, D&D’s IDOP activation makes it easy for anyone, anywhere to start playing together.

Play Around the World

Across its global offices, Hasbro is bringing International Day of Play to life through employee engagement and community impact:

  • A global “Power Down to Play” moment encouraging employees to step away from work and connect through play;
  • Friendly Connect 4 tournaments across seven global hubs, complete with brackets and championship moments;
  • A “donate to play” model supporting local nonprofits that expand access to play;
  • Volunteer opportunities connecting employees directly with communities through play-based experiences that directly support local organizations around the world, including:
  • In Pawtucket, Rhode Island, Hasbro volunteers will host a CampOut Family Game Night for children and families from The Hole in the Wall Gang Camp, a year-round program that provides free, medically supported camp experiences for children with serious illnesses and their families;
  • In Boston, Massachusetts, Hasbro volunteers will join longstanding partner Playworks to host an IDOP activation bringing classic recess favorites to life alongside the City of Boston;
  • In Renton, Washington, volunteers from Hasbro’s Wizards of the Coast will bring joy to hundreds of middle school students at Showalter Middle School during a Magic and D&D Game Day.

A Global Movement for Play

International Day of Play, adopted by the United Nations in 2024, is a global advocacy day dedicated to protecting and promoting every person’s right to play. Celebrated annually on June 11, it calls on governments, organizations, and communities to ensure all children have access to safe, inclusive, and meaningful play opportunities.

SDCC 2026: The Ghostbuster Exclusive Escapes Containment

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KENNER CLASSICS THE REAL GHOSTBUSTERS ECTO-GLOW GLOW COPTER VEHICLE

(HASBRO \ Nintendo | Ages 4 & Up | Approx. Retail Price: $67.99 | Available exclusively at San Diego Comic-Con. Limited quantities will be available to order on HasbroPulse.com after the convention. While supplies last.) 

Thirty-five years later, the unreleased Glow Copter is finally cleared for takeoff! Better late than never, right? A coveted Kenner deep cut, this long-lost vehicle arrives to complete The Real Ghostbusters Ecto-Glow lineup in a gloriously ghostly style. The Real Ghostbusters’ eye in the sky lands as a standout collector piece. With vintage-inspired Kenner styling, glow-in-the-dark deco, a spinning rotor, and a ghost bomb, the Ecto-Glow Glow Copter Vehicle set brings lost toy history straight to the shelf.

  • Authentic Kenner Heritage: Design inspired by the 1980s Kenner The Real Ghostbusters line.
  • Collector-Ready Lineup: Includes Ecto-Glow Hero Louis Tully and Meanie Weenie Ghost figures.
  • Signature Glow Deco: Vehicle, action figures, and select accessories glow in the dark.

Preview: M.A.S.K. #1

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M.A.S.K. #1

(W) Dan Watters (A) Pye Parr (C) Pierluigi Casolino (L) Rus Wooton

The world is becoming a terrifying place. Matt Trakker needs your help saving it. Enter M.A.S.K.–a network of specialists ready to respond to the next global emergency. At a moment’s notice, Trakker and his agents can deploy bleeding-edge technology that converts their vehicles–and their drivers–into the ultimate weapon. But Miles Mayhem and V.E.N.O.M. are one step ahead in a secret arms race, scouring the globe for deadly weapons from this planet and beyond, ready to sell out the entire human race. Only M.A.S.K. can stop them… but will Trakker’s own secrets jeopardize their entire mission? 

M.A.S.K. #1

Hasbro reveals new G.I. JOE, Transformers, Star Wars, and Marvel for its Summer Geek Out

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Hasbro is gearing up for Target’s Summer Geek Out with new launches from G.I. JOE and TRANSFORMERS, as well as Star Wars and Marvel that will go on pre-order June 5!

G.I. JOE CLASSIFIED SERIES #212, NINJA FORCE SCARLETT AND T’JBANG

(HASBRO | Ages 4 years & up | Approx. Retail Price: $59.99 | Pre-Order June 5 at 9AM ET exclusively on Target; Available 7/19/26)

G.I. JOE is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra, a ruthless criminal organization bent on total domination. Wherever there’s trouble, G.I. JOE is there. New to the G.I. JOE Classified Series line, Ninja Force Scarlett and T’Jbang come ready for adventure, with multiple points of articulation for high poseability. This Ninja Force Scarlett and T’Jbang figure set is bursting with 15 character-inspired accessory pieces. The Scarlett figure comes with 2 claws, sword, 2 kunai knives, 2 alternate hands and alt masked head. The T’Jbang figure comes with 2 alt hands, claw, hook knife, alt tiger masked head, and his 2 signature hook swords that can snap together. These swift and silent commandos are the true elite forces for G.I.JOE and Cobra! Each Ninja warrior is fully capable of neutralizing an adversary in milliseconds with his martial arts moves and lethal weapons!

TRANSFORMERS STUDIO SERIES MTMTE COLLECTION THE TRANSFORMERS: THE MOVIE DELUXE CLASS PROWL

(HASBRO | Ages 8 & up | Approx. Retail Price: $27.99 | Pre-Order on June 5 at 9AM ET exclusively on Target; Available Summer 2026) 

Prowl is an Autobot military strategist who is known for his loyalty, patience, and competence. Celebrate the 40-year anniversary of THE TRANSFORMERS: THE MOVIE with the TRANSFORMERS Studio Series MTMTE Collection Prowl action figure. The 5-inch figure converts from robot to police car mode in 15 steps. With movie-inspired details, intricate poseability, and attachable siren bar and blaster accessories, this Prowl figure makes an awesome addition to any collection. Look for more TRANSFORMERS collectible toys (sold separately, subject to availability) to create a lineup that is — More Than Meets the Eye.

TRANSFORMERS STUDIO SERIES MTMTE COLLECTION THE TRANSFORMERS: THE MOVIE VOYAGER CLASS STARSCREAM

(HASBRO | Ages 8 & up | Approx. Retail Price: $42.99 | Pre-Order on June 5 at 9AM ET exclusively on Target; Available Summer 2026)

Starscream is the ambitious and conniving Decepticon who would love nothing more than to take Megatron’s place as leader. Celebrate the 40-year anniversary of THE TRANSFORMERS: THE MOVIE with the TRANSFORMERS Studio Series MTMTE Collection Starscream action figure. The 6.75-inch figure converts from robot to jet mode in 27 steps. With movie-inspired details, intricate poseability, and attachable null ray accessories, this Starscream figure makes an awesome addition to any collection. Look for more TRANSFORMERS collectible toys (sold separately, subject to availability) to create a lineup that is — More Than Meets the Eye.

TRANSFORMERS STUDIO SERIES THE TRANSFORMERS: THE MOVIE MTMTE COLLECTION INSECTICON BOMBSHELL, INSECTICON SHRAPNEL, & INSECTICON KICKBACK

(HASBRO | Ages 8 & up | Approx. Retail Price: $79.99 | Pre-Order on June 5 at 9AM ET exclusively on Target; Available Summer 2026)

Celebrate the 40-year anniversary of THE TRANSFORMERS: THE MOVIE with the TRANSFORMERS Studio Series MTMTE Collection Insecticon action figures. Each figure is 5.5 inches in robot mode and features movie-inspired deco and details. Insecticon Bombshell converts from bot to beetle mode in 13 steps, Insecticon Shrapnel from bot to stag beetle in 11 steps, and Insecticon Kickback from bot to grasshopper mode in 14 steps. With 6 glow-in-the-dark Energon cube accessories, this TRANSFORMERS figure set makes an awesome addition to any collection. Look for more TRANSFORMERS collectible toys (sold separately, subject to availability) to create a lineup that is – More Than Meets the Eye.

STAR WARS RETRO COLLECTION STAR WARS: A NEW HOPE MULTIPACK

(HASBRO | Ages 4 & up | Approx. Retail Price: $64.99 | Pre-Order on June 5 at 9AM ET exclusively on Target; Available Summer 2026)   

Ideal for new fans and long-time collectors alike, the STAR WARS RETRO COLLECTION features detailing and design calling back to the original 1970s and 1980s figures. Inspired by STAR WARS: A NEW HOPE, this RETRO COLLECTION 3.75-inch-scale multipack is ideal for play or display, complete with a nostalgic feel. The multipack includes Garindan, R4-M9, Captain Antilles, Princess Leia Organa (Yavin), Wedge Antilles, and CZ-3 figures. Features five points of articulation and comes with 7 accessories to add to each figure’s poseability. Each figure in this vintage toys assortment features a blister card with classic Kenner branding. Find other RETRO STAR WARS collectibles to reimagine iconic scenes — or create your own (each sold separately, subject to availability).

MARVEL LEGENDS SERIES ONSLAUGHT

(HASBRO | Ages 4 & up | Approx. Retail Price: $39.99 | Pre-Order on June 5 at 1 PM ET exclusively on Target; Available Fall 2026)  

Professor X used his powers to cleanse the mind of mutant Magneto unwittingly creating Onslaught, an evil being of pure psionic energy combining all the darkness within both men. Bring the excitement and wonder of the Marvel Universe to your collection with the Hasbro Marvel Legends Onslaught figure! Detailed to look like the character’s appearance in Marvel’s X-Men comics, this collectible 6-inch scale Marvel figure stands a towering 8 inches and is fully articulated with premium design and poseable head, arms, and legs. Hasbro Marvel action figures’ 6-inch scale make them great for posing and displaying in fans’ collections. Reimagine comics-inspired scenes on your shelf with Marvel Legends action figures and Marvel collectibles (each sold separately, subject to availability).

ALL HAIL COBRA! Hasbro Reveals New G.I. JOE Classified Series Cobra Commander Figure

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G.I. JOE CLASSIFIED SERIES #221, COBRA COMMANDER (DRESS UNIFORM AND THRONE)

(HASBRO | Ages 4 years & up | Approx. Retail Price: $69.99 US / $64.99 Global |Available October 2026)

Purchase: BigBadToyStore – HasbroPulse – Entertainment Earth

G.I. JOE is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra, a ruthless criminal organization bent on total domination. The brave members of G.I. JOE are prepared to seek out Cobra in any environment on the planet. From hostile jungles to ice-clad arctic peaks…wherever there’s trouble, G.I. JOE is there. New to the G.I. JOE Classified Series line, Cobra Commander comes ready for adventure, with multiple points of articulation for high poseability. This Cobra Commander in dress uniform figure contains 9 character-inspired accessory pieces including staff, knife, 4 alternate hands for striking villainous poses, snake-coiled globe, weapon accessory, and massive snake hood throne; plus removable crown, and softgoods cape. Cobra Commander is hatred and evil personified. Corrupt. A man without scruples. Probably the most dangerous man alive! Look for other G.I. JOE figures and toys to build your roster of heroic G.I. JOE’s and Cobra villains (Each sold separately. Subject to availability.).

M.A.S.K. #1 Sells Out and Heads Back to the Printer before it Hits the Shelves

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Ahead of its blockbuster entrance into the Energon Universe, Skybound, Image Comics, and Hasbro have announced M.A.S.K. #1 has sold out at the distributor level. From the team of writer Dan Watters, artist Pye Parr, colorist Pierluigi Casolino, and letterer Rus Wooton, the M.A.S.K. Network is officially up and running! 

The second printing of M.A.S.K. #1 will feature new covers by artist Jason Howard and series artist Pye Parr, arriving in comic shops on July 8, 2026. 

In M.A.S.K. #1, the world is becoming a terrifying place. Matt Trakker needs your help saving it. Enter M.A.S.K.– a network of specialists ready to respond to the next global emergency. At a moment’s notice, Trakker and his agents can deploy bleeding-edge technology that converts their vehicles–and their drivers–into the ultimate weapon. But Miles Mayhem and V.E.N.O.M. are one step ahead in a secret arms race, scouring the globe for deadly weapons from this planet and beyond, ready to sell out the entire human race. Only M.A.S.K. can stop them… but will Trakker’s own secrets jeopardize their entire mission? 

The full list of covers is below: 

  • M.A.S.K. #1 Second Printing Cover A by Jason Howard 
  • M.A.S.K. #1 Second Printing Cover B by Pye Parr

SDCC 2026: Hasbro unveils its G.I. JOE Exclusives including Shipwreck vs. Cadet Deming and Fatal Fluffies!

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Hasbro has revealed two new G.I. JOE action figure exclusives heading to San Diego Comic-Con 2026—G.I. JOE Classified Series #204 Fatal Fluffies action figure and #205 Shipwreck vs. Cadet Deming (There’s No Place Like Springfield) action figure set!

Fatal Fluffies and Shipwreck Vs. Cadet Deming figures will be available for purchase exclusively at the Hasbro booth during San Diego Comic-Con (while supplies last). Following the convention, limited quantities will be available to order on HasbroPulse.com.

G.I. JOE CLASSIFIED SERIES #205, SHIPWRECK VS. CADET DEMING (THERE’S NO PLACE LIKE SPRINGFIELD)

(HASBRO | Ages 4 years & up | Approx. Retail Price: $64.99 | Available exclusively at San Diego Comic-Con. Limited quantities will be available to order on HasbroPulse.com after the convention. While supplies last.) 

G.I. JOE is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra, a ruthless criminal organization bent on total domination. Recreate Shipwreck facing off against Cadet Deming in a battle of wills as the G.I. JOE sailor takes on the Crimson Guard interrogator inspired by “There’s No Place Like Springfield” from G.I. JOE: A Real American Hero. This highly articulated 6-inch-scale action figure set lets fans recreate the episode in which Cadet Deming subjects Shipwreck to an elaborate fabricated reality to extract secret intelligence. With premium deco and detailing, the set includes 13 cartoon-inspired accessory pieces, including Shipwreck’s swappable hair piece, glass of dosed milk, and parrot companion Polly accessory wielding a device to blast the evil Synthoids impersonating Shipwreck’s loved ones and G.I. JOE allies. The classic window packaging showcases the accessory loadout, figure-specific File Card Icons, original character artwork, and dynamic digital renders. 

Look for other G.I. JOE figures and toys to build your roster of heroic G.I. JOE’s and Cobra villains (Each sold separately. Subject to availability.). 

G.I. JOE CLASSIFIED SERIES #204, FATAL FLUFFIES

(HASBRO | Ages 4 years & up | Approx. Retail Price: $54.99 | Available exclusively at San Diego Comic-Con. Limited quantities will be available to order on HasbroPulse.com after the convention. While supplies last.)

G.I. JOE is a highly skilled, on-demand, special operations force of men and women from around the globe tasked with defending the world from Cobra, a ruthless criminal organization bent on total domination. Bring home one of the strangest threats in G.I. Joe history with Fatal Fluffies, inspired by the classic G.I. Joe: A Real American Hero cartoon miniseries “The Pyramid of Darkness”! This highly articulated 6-inch scale G.I. Joe Classified Series set features premium deco, detailed design, and accessories inspired by the episode, including Cobra Commander’s greeting, a swappable facial expression, whip, laser blaster, 2 small flame effects, and a large fireball effect that plugs into the transformed Fatal Fluffy’s open mouth. The outer sleeve design nods to the nostalgia of Saturday Morning Cartoon-viewing with a faux cereal box loaded with Easter Eggs referencing the classic “Pyramid of Darkness” miniseries, while featuring the classic window-box display showcasing the figures along with accessory loadout, File Card Icons, original character artwork, and dynamic digital renders. 

Look for other G.I. JOE figures and toys to build your roster of heroic G.I. JOE’s and Cobra villains (Each sold separately. Subject to availability.). 

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