Tag Archives: starting lineup

Hasbro’s NBA Starting Lineup starting lineup revealed!

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Hasbro, Fanatics, the National Basketball Association (NBA), and National Basketball Players Association (NBPA), re-launched the beloved sports collectibles brand Starting Lineup with its first series of action figures featuring NBA players. The initial series of Starting Lineup NBA figures are available for pre-order exclusively on Hasbro Pulse and across the Fanatics network of online sites, including Fanatics.com and NBAStore.com.

The new series of Starting Lineup action figures feature design like never before in a highly articulated 6” scale. NBA players joining the first series of figures include Giannis Antetokounmpo, Stephen Curry, Luka Dončić, Joel Embiid, LeBron James, Ja Morant, Jayson Tatum, and Trae Young. Each 6” action figure, capturing the likeness of these larger-than-life NBA luminaries, will also include an exclusive, officially licensed Panini NBA trading card and NFT.

The Starting Lineup brand developed a massive following by bringing sports enthusiasts figures of their favorite superstar players accompanied by a trading card for more than a decade, and the introduction of notable NBA players will be the first of an all-new era of major athletes joining its classic heritage. OneTeam Partners, a sports licensing, marketing and media company, will support the product re-launch with creative development, athlete marketing, media planning and content production resources.

Giannis Antetokounmpo

Stephen Curry

Luka Dončić

Joel Embiid

LeBron James

Ja Morant

Jayson Tatum

Trae Young

Hasbro Pulse Con returns September 30 and October 1

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Hasbro has announced the return of Hasbro Pulse Con 2022 on Sept. 30 and Oct. 1, which promises fans one-of-a-kind experiences to celebrate the company’s iconic brands. Reaching fans in the US, Canada, UK and Germany, Hasbro Pulse Con will be livestreamed exclusively on the Hasbro Pulse YouTube channel.

Hasbro Pulse Con 2022 will feature engaging brand panels, exclusive content drops, over 55 new product reveals, celebrity appearances, exclusive Hasbro Pulse Premium Member opportunities, the long-awaited launch of Hasbro Selfie Series, and music from West Coast hip hop legend DJ Amen. The event will showcase content from Hasbro’s iconic brands, including Transformers, Starting Lineup, Fortnite, G.I. JOE, Power Rangers, Avalon Hill and Magic: The Gathering, along with premier collaboration brands, including Indiana Jones, Star Wars, and Marvel.

Actor, influencer, artist, and entrepreneur Khleo Thomas returns to host this pop culture and fandom celebration and co-host DJ Amen will join him. The festivities will kick off with an exciting pre-show on Sept 30 at 8 a.m. PT.

During the virtual event, fans will be able to preorder Hasbro Pulse Con Exclusive items, including:

  • Star Wars The Vintage Collection The Rescue Set Multipack
  • Star Wars: The Black Series Cassian Andor & B2EMO
  • G.I. JOE Classified Series Serpentor & Air Chariot
  • Transformers: Legacy A Hero is Born: Alpha Trion & Orion Pax 2- Pack 
  • Magic The Gathering: Stay tuned for a new Secret Lair drop

Hasbro Pulse Con Exclusive product images can be found HERE.

Additionally, Hasbro is partnering with Toys for Tots for this year’s event. For every viewer of Hasbro Pulse Con 2022, Hasbro will donate two toys or games to Toys for Tots, up to 60,000 pieces.

Attendees of Hasbro Pulse Con can expect a robust lineup of programming, including multiple new collaboration announcements and the highly anticipated launch of Hasbro Selfie Series, the new personalization platform that allows fans to add their own face to debuting figures with fan-favorite character costume designs from Marvel, G.I. JOE, Ghostbusters, and Power Rangers, as well as designs inspired by Star Wars heroes. Additional programming details and scheduling for Hasbro Pulse Con will be announced soon.

Hasbro and Fanatics Re-launch the Iconic Starting Lineup

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Hasbro is partnering with Fanatics for the re-launch of the Starting Lineup brand, an iconic sports collectibles brand. Set to launch this fall, the new product line will continue its legacy of bringing fans and collectors their favorite athletes in action figure form. Starting September 22, products from the Starting Lineup brand will be available exclusively on Hasbro Pulse and across the Fanatics network of online sites, including Fanatics.com and official league stores.  

Originally launched in 1988, the Starting Lineup brand developed a massive following by bringing enthusiasts figures of their favorite all-star players from a variety of sports for more than a decade. The return of the brand will introduce an all-new era of notable athletes to its classic heritage with figures featuring design like never before.