Hasbro Captures the Ghostbusters License
Today, Sony Pictures Consumer Products announced that Hasbro has been named the master toy licensee for Ghostbusters worldwide. Under the terms of the agreement, Hasbro will create a wide variety of toys inspired by the franchise and its entertainment properties globally designed to appeal to both fans of the original franchise, and a new generation of Ghostbusters around the world. Hasbro’s Ghostbusters line will be available in 2020, aligning with the highly anticipated new Ghostbusters movie that is slated for Summer 2020 in the U.S.
The upcoming product line marks a return to the Ghostbusters franchise by Hasbro. From 1986 to 1991, Kenner, which is now part of Hasbro, created and marketed The Real Ghostbusters toy line, with many of the original developers from Kenner still working with Hasbro. More recently, Hasbro collaborated with Sony Pictures to create the Transformers Generations Collaborative: Ghostbusters Mash-Up Ecto-1 Ectotron. Additionally, a Transformers / Ghostbusters crossover comic series is now available from IDW. These collaborations honor both brands’ 35th anniversaries this year.