Dark Phoenix Flames Out in Its Debut

Comic film adaptations are big dollars and we track how they do each week to see trends and what’s working and what’s not.

2018 is a record setting year for comic film adaptations. It has topped 2017’s record year and then some. Currently, comic adaptations have earned $2.697 billion domestically, $4.562 billion internationally, $7.259 billion worldwide, with a “profit” of $6.047 billion. That’s off of 10 films. 2017, with 16 films, saw domestic earnings of $2.365 billion, international earnings of $3.755 billion, worldwide earnings of $6.120 billion, and “profits” of $4.442 billion.

While 2018’s films are winding down as far as earnings, they’re still not done!

Dark Phoenix debuted this past weekend and it sowed death and destruction in its $33 million opening. It’s the first X-film to not even open with $50 million. The studio had a projection of $40-$50 million and the film couldn’t even do that. X-Men: Apocalypse opened three years ago to $65.7 million.

The film received a “B-” CinemaScore. Apocalypse received an “A-” score and that went on to earn $155.4 million domestically and $543.9 million worldwide. Dark Phoenix may struggle to reach $100 million domestically.

Things were a bit better internationally. The film opened in all markets except Japan and earned an estimated $107 million. It opens in Japan on June 21.

The film reportedly cost $200 million to make and has very mixed reviews with a 23% from citics and 64% from the audience on RottenTomatoes, 6/10 on IMDB, 43% on Metacritic, and 74% of Google users liking it.

There is a chance that audiences are ignoring the film partially due to the mixed reviews but also with the impending reboot now that Disney has bought Fox and absorbed the X-Men franchise. Not matter how you look at it, the Fox X-franchise is going out on a low note.

Avengers: Endgame dropped two spots this past weekend to #8 earning an estimated $4.8 million. Domestically, the film stands at $824.4 million. With its $1.906 billion internationally, the film has earned $2.731 billion worldwide. It’s now just $58 million from passing Avatar from being the all-time worldwide top grossing film.

Captain Marvel dropped one spot from the precious week coming in at #21. The film added $156,000 to its domestic total to bring that to $426.4 million after 14 weeks. The film is at $1.128 billion worldwide so far.

Shazam! didn’t chart for the weekend box office but earned about $700,000 over the week domestically. The film has earned $139.4 million domestically, $223.4 million internationally, and $362.8 million worldwide. It’s about $7.8 million behind Captain America: The First Avenger and most likely won’t pass it.

With a budget of just $100 million, the film has an average gross to the budget for a DC Cinematic film and will likely remain in the middle of the pack for that. It remains the lowest grossing big-budget DCU film and is unlikely to change that. Still, it’s hard to call the film a failure with its return on its budget.

Spider-Man: Into the Spider-Verse didn’t chart this past week but it’s still earning dollars. The international earnings increased to about $60,000. With a domestic earning of $190.2 million and international total of $185.3 million, the worldwide total is $375.5 million. It’s the last release on 2018 whose total is adjusting. Once it’s done, we’ll be doing our dive into the year as a whole.

Here’s where this year’s comic films stand as far as the actual numbers.

Total Domestic Gross: $2.697 billion
Total International Gross: $4.562 billion
Worldwide Gross: $7.259 billion
Total Reported Budgets: $1.187 billion
Total “Profit”: $6.047 billion

Average Domestic Gross: $269.7 million
Average International Gross: $456.2 million
Average: Worldwide Gross: $725.9 million
Average Budget: $131.9 million
Average Profit: $671.9 million

Below is where the films released stand when it comes to being compared to this year’s averages. Those in green are above average while those below are red.