Shazam! Debuts in First and Captain Marvel Pass The Dark Knight
Comic film adaptations are big dollars and we track how they do each week to see trends and what’s working and what’s not.
2018 is a record setting year for comic film adaptations. It has topped 2017’s record year and then some. Currently, comic adaptations have earned $2.697 billion domestically, $4.560 billion internationally, $7.257 billion worldwide, with a “profit” of $6.045 billion. That’s off of 10 films. 2017, with 16 films, saw domestic earnings of $2.365 billion, international earnings of $3.755 billion, worldwide earnings of $6.120 billion, and “profits” of $4.442 billion.
Shazam! won its debut weekend with a higher than expected earning of $53.5 million domestically. Leading up to the film’s release expectations pegged the film at $40 million. The use of early release events, which net the film $3 million, and early preview screenings created a positive word of mouth that helped boost the film.
The film is well received with an “A” CinemaScore and 92% from critics and 90% from the audience on RottenTomatoes. The audience was 57% male and 55% aged 25 or older.
Internationally, the film earned $102 million from 79 markets. It opens in Japan on April 19. Worldwide the film has earned $158.8 million so far. With a budget of just $100 million, the film is in a nice place going forward.
The movie has two weeks to really bring in the word of mouth dollars as Avengers: Endgame then opens. It’s possible the film will receive a slight boost from that as people want to see “comic” films and Endgame will be sold out, but more likely just Captain Marvel will see a boost.
Rounding out the top five this past weekend was Captain Marvel which earned an estimated $12.7 million to bring its domestic total to $374.1 million after five weeks. It also added $14.1 million internationally to bring its worldwide total to $1.037 billion moving the film into the top 30 films of all-time. The movie also passed The Dark Knight when it comes to worldwide earnings for a comic film. The film now ranks as the ninth highest worldwide earnings for a comic adaptation.
Alita: Battle Angel dropped from #15 to #20 adding $170,000 to its domestic total and bringing it to $85.3 million after eight weeks. Its international gross was adjusted down to $316.4 million from $317.7 million last week. It has now earned $401.7 million.
Dragon Ball Super: Broly is still bringing in the dollars though not charting on the weekend box office. The film brought in a few thousand dollars internationally. The film has earned $30.7 million domestically and $72.9 million internationally for a worldwide total of $103.6 million.
Spider-Man: Into the Spider-Verse didn’t chart this past week but earned $70,000 domestically to bring that to $190.2 million and $1.2 million internationally to bring that to $183.9 million for a worldwide total of $374.1 million.
Aquaman continues to bring in the dollars though it didn’t chart over the weekend. Over the week, the film earned about $200,000 domestically to bring its domestic total to $335.1 million. Worldwide, the film has earned $1.147 billion.
Here’s where this year’s comic films stand as far as the actual numbers.
Total Domestic Gross: $2.697 billion
Total International Gross: $4.560 billion
Worldwide Gross: $7.257 billion
Total Reported Budgets: $1.187 billion
Total “Profit”: $6.045 billion
Average Domestic Gross: $269.7 million
Average International Gross: $456 million
Average: Worldwide Gross: $725.7 million
Average Budget: $131.9 million
Average Profit: $671.7 million
Below is where the films released stand when it comes to being compared to this year’s averages. Those in green are above average while those below are red.