Captain Marvel Dominates the Weekend Delivering the First Hit of the Year
Comic film adaptations are big dollars and we track how they do each week to see trends and what’s working and what’s not.
2018 is a record setting year for comic film adaptations. It has topped 2017’s record year and then some. Currently, comic adaptations have earned $2.694 billion domestically, $4.551 billion internationally, $7.245 billion worldwide, with a “profit” of $6.033 billion. That’s off of 10 films. 2017, with 16 films, saw domestic earnings of $2.365 billion, international earnings of $3.755 billion, worldwide earnings of $6.120 billion, and “profits” of $4.442 billion.
The box office has had some issues in 2019 and Captain Marvel gave it a much needed power up. The 21st entry in the Marvel Cinematic Universe delivered the seventh largest opening weekend of all time and earned more in three days than the combined totals of any previous three-day weekend so far this year.
With an estimated $153 million earned domestically Captain Marvel is already the top grossing domestic film of the year after one weekend. Based on that opening and past MCU films, the movie should have a domestic earning somewhere above $400 million. It also means that the domestic earnings alone covered the reported budget of $152 million.
The film played to an audience that was 55% male and 45% female and 64% of the film’s crowd was aged 25 or older. That’s one of the smallest gender divides of a Marvel film and one of the older audiences. Wonder Woman opened with a crowd that was 52% female. The film also earned an “A” CinemaScore.
Internationally, the film earned an estimated $302 million which is the fifth highest international opening weekend of all-time and the sixth largest worldwide debut ever. The film also boasts the biggest global launch for a female-fronted film and second-largest for superhero film. The top market internationally was China where the filmed earned $89.3 million and is the third highest MCU opening there. The film delivered an opening weekend where the film earned $455 million worldwide.
After one weekend the film ranks #44 for worldwide earnings for comic films passing Thor, The Wolverine, X2, Captain America: The First Avenger, Spider-Man: Into the Spider-Verse, X-Men: First Class and so much more.
Alita: Battle Angel rounded out the top five this past weekend and saw a 55.7% drop from the previous weekend where it was third. The movie earned an estimated $3.2 million to bring its domestic total to $78.3 million. It also added $11.6 million from 74 overseas market to bring that total to $304.3 million and $382.7 million worldwide. That film was targeted to boost by incel/MRA types in protest of Captain Marvel. Their protest clearly didn’t work showing their buying power is directly inverse to how loud they are online and ability to review bomb films.
Dragon Ball Super: Broly is still bringing in the dollars though not charting on the weekend box office. The film has earned $30.7 million domestically and $72.8 million internationally for a worldwide total of $103.6 million.
Spider-Man: Into the Spider-Verse dropped from 11th last week to 15th this week earning an estimated $650,000 to bring its domestic total to $188.8 million. It earned about $3.5 million over the week to bring its international total to $178 million and $366.8 million worldwide.
Aquaman continues to bring in the dollars though it didn’t chart over the weekend. Over the week, the film earned about $600,000 domestically to bring its domestic total to $333.8 million. It brought in about $4 million internationally with $809.1 million for a worldwide total of $1.143 billion.
Here’s where this year’s comic films stand as far as the actual numbers.
Total Domestic Gross: $2.694 billion
Total International Gross: $4.551 billion
Worldwide Gross: $7.245 billion
Total Reported Budgets: $1.187 billion
Total “Profit”: $6.033 billion
Average Domestic Gross: $269.4 million
Average International Gross: $455.1 million
Average: Worldwide Gross: $724.5 million
Average Budget: $131.9 million
Average Profit: $670.4 million
Below is where the films released stand when it comes to being compared to this year’s averages. Those in green are above average while those below are red.