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Marvel Takes the Unit and Dollar Share for March While DC Takes 5 of the Top 10

Marvel held the top spot for units share and dollar share for the month of March as Diamond Comic Distributors has released that month’s data. It wasn’t all Marvel as DC Comics held five of the top ten comics sold with Dark Nights: Metal #6 coming in first.

Comics and graphic novels were up compared to February and toys were up in dollars and down in units. Compared to 2017, things aren’t as good with everything down double digits. Comics and graphic novels are down 15.96% and 13.35% compared to March 2017. That month was riding high from Amazing Spider-Man #25 that sold 113,934 copies despite its $9.99 cover price and Dark Knight III Master Race #8 which sold 107,892 at $5.99. The year to date continues to show a negative trend.

Marvel Comics was March’s top publisher with a 35.92% dollar share (+1.06) and a 38.38% unit share (+1.44). DC Entertainment was second for the month with a 31.06% dollar share (-0.73) and a 35.10% unit share (-1.51). Image Comics was third with a 10.98% dollar share (-0.49) and a 10.43% unit share (-0.39). In fourth was IDW Publishing with a 3.96% dollar share (-0.38) and a 3.28% unit share (+0.65), followed by BOOM! Studios with a 2.40% dollar share (+0.03) and a 2.13% unit share (+0.01), Dark Horse Comics with a 2.38% dollar share (-0.47) and a 1.58% unit share (-0.1), and Dynamite Entertainment with a 1.83% dollar share (-0.57) and a 1.61% unit share (-0.68).

DC Entertainment had five titles among March’s top ten comics. Marvel Comics had four titles in the top ten. Image Comics’ Oblivion Song by Kirkman and De Felici #1 ranked #9. Among the premier publishers and their top-selling books, BOOM! Studios’ Mighty Morphin Power Rangers #25, kicking off the “Shattered Grid” storyline, ranked #70; Dark Horse Comics’ Neil Gaiman’s American Gods: My Ainsel #1 ranked #114; Dynamite Entertainment’s The Shadow/Batman #6, the final chapter of their coproduction with DC Entertainment, ranked #121; and the milestone G.I. Joe #250 from IDW Publishing ranked #149 for the month.

Robert Kirkman’s The Walking Dead Volume 29: Lines We Cross from Image Comics was March’s best-selling graphic novel, and one of Image Comics’ six titles in the top ten. DC Entertainment had four titles in the top ten.

Dark Horse Comics’ World of Warcraft Chronicle Volume 3, an art book based on the best-selling Blizzard Entertainment role-playing game, was March’s best-selling book.  Also in the top ten for Dark Horse Comics was the Overwatch Anthology Volume 1 at 9. Insight Editions’ DC Comics Variant Covers: The Complete Visual History, a hardcover artbook featuring a cover by Frank Cho, ranked #3 for the month.

Mezco’s One:12 Collection: Marvel Comics: X-Force Wolverine Action Figure, a PREVIEWS Exclusive, was March’s best-selling toy product. Another PREVIEWS Exclusive product from Mezco, the One:12 Collection: DC Comics: Stealth Deathstroke Action Figure, ranked #2. Diamond Select Toys had two products in the top ten: the Marvel Gallery: Thor Ragnarok: Thor PVC Figure, based on 2017’s Marvel Studios film, ranked #3, and theMarvel Select: Venom Action Figure ranked #5. Another PREVIEWS Exclusive, Funko’s POP! Saga: Bloody Lying Cat Vinyl Figure, a special release for Free Comic Book Day 2018, ranked #4. DC Collectibles had three products in the top ten: the DC Cover Girls: Harley Quinn by Joëlle Jones ranked #7, the DC Gallery: Superman vs. The Flash Racing Statue ranked #8, and the Batman Animated: The Joker Expressions Pack ranked #9

NECA/WizKids’ Dungeons & Dragons: Icons of the Realm: Menagerie 3 Booster Brick, a collection of miniatures for the tabletop game, was March’s best-selling game product.  IDW Games had three products in the top ten: The Legend of Korra: Pro Bending Arena Game at #2, the Atari: Missile Command Game at #4, and The Legend of Korra: Pro Bending Arena: Amon’s Invasion Game at #5.

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

35.92%

38.38%

DC ENTERTAINMENT

31.06%

35.10%

IMAGE COMICS

10.98%

10.43%

IDW PUBLISHING

3.96%

3.28%

BOOM! STUDIOS

2.40%

2.13%

DARK HORSE COMICS

2.38%

1.58%

DYNAMITE ENTERTAINMENT

1.83%

1.61%

VIZ MEDIA

1.23%

0.46%

ONI PRESS INC.

1.16%

0.80%

VALIANT ENTERTAINMENT LLC

0.93%

0.99%

OTHER NON-TOP 10

8.15%

5.25%

 COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

MARCH 2018 VS. FEBRUARY 2018

COMICS

2.92%

4.04%

GRAPHIC NOVELS

10.36%

3.69%

TOTAL COMICS/GN

4.95%

4.02%

TOYS

5.32%

-1.93%

MARCH 2018 VS. MARCH 2017

COMICS

-13.20%

-12.28%

GRAPHIC NOVELS

-22.12%

-25.63%

TOTAL COMICS/GN

-15.96%

-13.35%

TOYS

-29.83%

-38.04%

YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017

(FIRST QUARTER 2018 VS. FIRST QUARTER 2017)

COMICS

-7.09%

-14.52%

GRAPHIC NOVELS

-13.17%

-12.28%

TOTAL COMICS/GN

-8.92%

-14.37%

TOYS

-9.81%

-12.36%

FIRST QUARTER 2018 VS. FOURTH QUARTER 2017

COMICS

-8.44%

-7.25%

GRAPHIC NOVELS

-21.69%

-20.85%

TOTAL COMICS/GN

-12.67%

-8.38%

TOYS

-14.91%

-11.81%

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

DC ENTERTAINMENT

84

35

0

119

MARVEL COMICS

81

33

0

114

IMAGE COMICS

57

13

0

70

IDW PUBLISHING

40

18

0

58

BOOM! STUDIOS

25

9

0

34

DARK HORSE COMICS

12

14

0

26

DYNAMITE ENTERTAINMENT

15

8

0

23

VALIANT ENTERTAINMENT

7

3

0

10

VIZ MEDIA

0

9

0

9

ONI PRESS

4

4

0

8

OTHER NON-TOP 10

113

135

11

259

TOTAL

438

281

11

730

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DARK NIGHTS: METAL #6

$4.99

DEC170230-M DC

2

DOOMSDAY CLOCK #4

$4.99

DEC170234-M DC

3

AMAZING SPIDER-MAN #797

$3.99

JAN180892-M MAR

4

WEAPON H #1

$4.99

JAN180920-M MAR

5

BATMAN #42

$2.99

JAN180260-M DC

6

THE MIGHTY THOR #705

$3.99

JAN180888-M MAR

7

INFINITY COUNTDOWN #1

$4.99

JAN180879-M MAR

8

BATMAN #43

$2.99

JAN180262-M DC

9

OBLIVION SONG BY KIRKMAN & DE FELICI #1

$3.99

JAN180587 IMA

10

BATMAN: WHITE KNIGHT #6

$3.99

JAN180268-M DC

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DARK NIGHTS: METAL #6

$4.99

DEC170230-M DC

2

DOOMSDAY CLOCK #4

$4.99

DEC170234-M DC

3

WEAPON H #1

$4.99

JAN180920-M MAR

4

AMAZING SPIDER-MAN #797

$3.99

JAN180892-M MAR

5

INFINITY COUNTDOWN #1

$4.99

JAN180879-M MAR

6

DAREDEVIL #600

$5.99

JAN180911-M MAR

7

THE MIGHTY THOR #705

$3.99

JAN180888-M MAR

8

THE WALKING DEAD #177

$3.99

JAN180843-M IMA

9

BATMAN: WHITE KNIGHT #6

$3.99

JAN180268-M DC

10

OBLIVION SONG BY KIRKMAN & DE FELICI #1

$3.99

JAN180587 IMA

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE WALKING DEAD VOL. 29: LINES WE CROSS TP

$16.99

JAN180844 IMA

2

GREEN LANTERN: EARTH ONE VOLUME 1 HC

$24.99

DEC170239 DC

3

THE FLASH VOLUME 5: NEGATIVE TP

$14.99

DEC170377 DC

4

SUPER SONS VOLUME 2: PLANET OF THE CAPES TP

$14.99

DEC170381 DC

5

REALM VOLUME 1 TP (MR)

$9.99

JAN180692-M IMA

6

BLACK SCIENCE VOL. 7: EXTINCTION IS THE RULE TP (MR)

$16.99

DEC170675 IMA

7

INVINCIBLE VOL. 25: THE END OF ALL THINGS PART 2 TP (MR)

$16.99

JAN180762 IMA

8

BATMAN & HARLEY QUINN HC

$24.99

DEC170385 DC

9

PORT OF EARTH VOLUME 1 TP

$9.99

JAN180689 IMA

10

SAGA VOLUME 8 TP (MR)

$14.99

OCT170715 IMA

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE WALKING DEAD VOL. 29: LINES WE CROSS TP

$16.99

JAN180844 IMA

2

INFINITY GAUNTLET BOX HC SLIPCASE SET

$500.00

SEP170982 MAR

3

GREEN LANTERN: EARTH ONE VOLUME 1 HC

$24.99

DEC170239 DC

4

AVENGERS OMNIBUS VOLUME 3 HC

$100.00

SEP170986-M MAR

5

KAMANDI BY JACK KIRBY OMNIBUS HC

$125.00

SEP170419 DC

6

JUSTICE LEAGUE OF AMERICA: THE BRONZE AGE OMNIBUS VOLUME 2 HC

$125.00

SEP170417 DC

7

DAREDEVIL BY WAID & SAMNEE OMNIBUS VOL. 2 HC

$100.00

SEP170983 MAR

8

ABSOLUTE WILDC.A.T.S. BY JIM LEE HC

$125.00

JUL170485 DC

9

MARVEL MASTERWORKS: MARVEL TWO IN ONE VOL. 3 HC

$75.00

AUG171012-M MAR

10

BATMAN & HARLEY QUINN HC

$24.99

DEC170385 DC

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

WORLD OF WARCRAFT CHRONICLE VOLUME 3 HC

$39.99

NOV170046 DAR

2

THE SHADOW DOUBLE NOVEL VOLUME 127

$14.95

DEC172080 SAN

3

DC COMICS VARIANT COVERS: THE COMPLETE VISUAL HISTORY HC

$45.00

JUL178304 INS

4

SONIC & TALES OF DECEPTION SC

$6.99

JAN182151 RAN

5

JUSTICE LEAGUE CLASSIC: RACE TO SAVE THE DAY SC

$3.99

JAN182149 HAR

6

MARVEL SUPERHERO ADVENTURES: SAND TRAP SC

$4.99

JAN182150 MAR

7

OVERWATCH ANTHOLOGY VOLUME 1 HC

$19.99

JUN170080 DAR

8

UNBEATABLE SQUIRREL GIRL: 2 FUZZY 2 FURIOUS HC

$13.99

JAN182154 HAC

9

STAR WARS: FORCES OF DESTINY: REY CHRONICLES CHAPTERBOOK

$5.99

JAN182174 DIS

10

NEW GAME VOLUME 1 GN

$13.99

DEC171780 SEV

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

ONE-12 COLLECTIVE: MARVEL: X-FORCE WOLVERINE ACTION FIGURE MAR178670 MEZ

2

ONE-12 COLLECTIVE: DC: STEALTH DEATHSTROKE ACTION FIGURE MAR178824 MEZ

3

MARVEL GALLERY: THOR RAGNAROK: THOR PVC FIGURE SEP172483 DST

4

POP! SAGA: BLOODY LYING CAT FCBD 2018 VINYL FIGURE OCT170013 FUN

5

MARVEL SELECT: VENOM ACTION FIGURE OCT172354 DST

6

LEGEND OF ZELDA: BREATH OF THE WILD: LINK RAH FIGURE MAR178289 MED

7

DC COVER GIRLS: HARLEY QUINN BY JOËLLE JONES STATUE SEP170453 DC

8

DC GALLERY: SUPERMAN VS THE FLASH RACING STATUE SEP170450 DC

9

BATMAN ANIMATED: THE JOKER EXPRESSIONS PACK SEP170451 DC

10

DC SUPER POWERS COLLECTION: HARLEY QUINN MAQUETTE APR178791 TWE

TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

D&D ICONS OF THE REALM: MONSTER MENAGERIE 3 BOOSTER BRICK DEC172933 NEC

2

LEGEND OF KORRA: PRO BENDING ARENA GAME AUG170532 IDW

3

THE DARK CRYSTAL BOARD GAME NOV173124 ALC

4

ATARI: MISSILE COMMAND GAME JAN180574 IDW

5

LEGEND OF KORRA: PRO BENDING ARENA: AMON’S INVASION GAME DEC170558 IDW

6

DC HEROCLIX: HARLEY QUINN AND THE GOTHAM GIRLS BOOSTER BRICK JUN173406 NEC

7

BATMAN: GOTHAM CITY 4D MINI PUZZLE SEP178722 4D

8

FALLOUT COLLECTOR’S CHESS SET FEB182826 USA

9

LEGEND OF ZELDA: BREATH OF THE WILD EXPANDED EDITION HC DEC178223 POC

10

SUPERMAN: METROPOLIS 4D MINI PUZZLE SEP178723 4D
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