General Marvel

BOOM! Studios Reveals FOC Variant Cover and Retailer Incentives for Grass Kings #2

BOOM! Studios has announced the addition of a brand-new variant cover for Grass Kings #2 just in time for Final Order Cutoff (FOC). Grass Kings, the all-new original comic book series from writer Matt Kindt and artist Tyler Jenkins, debuted March 8th and the oversized, first issue sold out the day of release at the distributor level.

In order to give retail partners further opportunity to capitalize on the heat generated by the debut, BOOM! Studios is offering a variant, open-to-order cover by interior artist Tyler Jenkins for Grass Kings #2 ahead of FOC on March 20. The issue will hit comic book shops on April 12. To further encourage retailers to take a position on what Multiversity Comics called “one of the best books of the year,” retailers who meet the minimum order requirement for the variant will receive three Grass Kings crown enamel pins shipping with issue #3. Additionally, retailers who maintain their orders on issue #1 for issue #2 will be eligible for returnability and be listed in issue #3 as the “Kings of Retail.”

Furthermore, to support the single-issue sales of a series BOOM! Studios has announced the first collection of Grass Kings will not be released until February 2018. The collection will include the first five issues of Grass Kings in an oversized, premium hardcover similar to the publisher’s treatment of Grant Morrison and Dan Mora’s Klaus. The collection will carry a suggested retail price of $29.99.

Grass Kings is a rural mystery centered around the tragic lives of three brothers who rule a trailer park kingdom that’s a beacon for the hopeless, the lost, and the desperate poor seeking a promised land. But will one brother’s decision to take in an enigmatic young woman destroy everything the Grass Kings have built?

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