Valiant Teams with Keep A Breast to Raise Awareness and Money
Valiant Entertainment and The Keep A Breast Foundation are teaming up with a new ongoing partnership dedicated to furthering the California-based non-profit’s ongoing mission with new initiatives in educational publishing, fundraising merchandise, convention and exhibitions outreach around the world, and much more.
Valiant’s own leading super-heroine, Faith, who will make her debut as Keep A Breast’s official “comics ambassador” at New York Comic Con 2016. Faith will then subsequently be utilized throughout a number of Keep A Breast promotional endeavors globally in 2016 and beyond. Keep A Breast is a global youth-based breast cancer prevention organization.
Additionally, Valiant and Keep A Breast’s joint mission to promote breast health and cancer prevention across all facets of comics fandom and culture will continue with special fundraising endeavors throughout New York Comic Con 2016. From Thursday, October 6th through Sunday, October 9th, Valiant’s Faith will appear on two limited-edition collectibles, specially produced to benefit Keep A Breast and available exclusively at the publisher’s NYCC booth #1635:
FAITH #3 KEEP A BREAST #CHECKYOURSELFIE VARIANT ($10)
Faith, X-O Manowar, Livewire, Ninjak, and many more of the Valiant Universe’s greatest heroes unite to promote Keep A Breast’s #CHECKYOURSELFIE social media campaign – a hugely successful promotion embodied by placing three fingers to their breast, symbolizing an individual’s monthly commitment to selfcheck.
Artwork by Diego Bernard.
FAITH/KEEP A BREAST BUTTON BADGE ($1)
Support Keep A Breast one dollar at a time by purchasing a collectible Faith button badge, as Valiant’s leading heroine demonstrates #CHECKYOURSELFIE for the world!
Artwork by Diego Bernard.
Additionally, Keep A Breast Founder & CCO Shaney jo Darden will appear at the Valiant: Spotlight on Faith panel presentation on Thursday, October 7th at 6:45 pm in Room 1A05 to further detail plans for the newly minted partnership, alongside Faith writer Jody Houser, comics legend Louise Simonson, multiple Harvey Award nominee Rafer Roberts, and Valiant CEO & Chief Creative Officer Dinesh Shamdasani.
Future collaborations between Keep A Breast and Valiant will include specially designed Faith comics content promoting breast health and cancer prevention, an array of co-branded Faith/Keep A Breast merchandise, and, most notably, Valiant-sponsored Keep A Breast programming at more than 50 live events and comic book conventions nationwide – furthering Keep A Breast’s noted and longstanding mission to empower young people around the world with breast health education and support.
Over a decade ago, Keep A Breast’s founders, then involved in their own arts organization, rallied to support a friend with breast cancer. They developed an idea to express the female experience of breast cancer by reimagining the traditional canvas as a participatory sculpture. After some experimentation and partnerships with the right people, they developed and tested a technique for capturing the female bust in a plaster. The result was a white cast that was then customized by artists, such as Shepard Fairey, Mike Giant, Dalek and many more. The success of these breast casts as conversation starters, awareness builders and fundraising tools ultimately led them to what is now the non-profit The Keep A Breast Foundation.
Their mission is simple: equip young people with breast health education early on in their lives. They do that by talking to them face-to-face about breast cancer in their own voice and on their own turf. As the latest promotional affiliates dedicated to enabling Keep A Breast’s vital mission, Valiant joins a long list of individuals and organizations past and present that also includes 100% Pure, bareMinerals, Harveys, Pacifica, preen.me, Spy Optics, Stance, and the Vans Warped Tour, as well as musicians Blink 182, Devo, Foo Fighters, Katy Perry, Iggy Pop, Sonic Youth, and dozens more.