Marvel Relaunches Project Gamma at SXSW
Marvel made numerous announcements at SXSW this past weekend including integrating adaptive audio and AR video to their Marvel Unlimited experience. While many seem to act as if this was some big breakthrough, it’s really just a software update.
What many are forgetting is Marvel announced adaptive audio at LAST YEAR’s SXSW under the teaser “Project Gamma.” It seems people just don’t remember that in all of the coverage mentioning this “groundbreaking move.” What is new is its inclusion in the Marvel Unlimited platform.
We checked with Marvel to make sure this was the case and it is indeed the “same features,” but also with a new technology partner, Firelight Technologies. The press release called it an “industry first,” it isn’t (see Operation Ajax as an example) and it’s hard to be a first when it was also announced last year also by Marvel.
The first adaptive-audio comics will be the classic Captain America: The Winter Soldier story by Ed Brubaker (Captain America #8, 9, 11-14) and the audio versions will be available exclusively in Marvel Unlimited. Not available for individual purchase or through a download code.
Here’s an video of the audio in action.
Marvel also announced the inclusion of their AR Video content in their Marvel Unlimited platform. This offers the behind the scenes material in one app now.
This will initially launch on Sunday, March 9th with the first story arc (six issues) of Jonathon Hickman’s Avengers series (which launched December 2012) and provide access to over 20 videos. New videos will be included as new issues make their Marvel Unlimited debut beginning on March 9th.
* Requires Internet connection and Marvel.com account.
Marvel is also celebrating SXSW Interactive 2014 by offering fans access to nearly 15,000 of Marvel’s greatest comics, for an entire month, for only 99 cents!* Fans can access some of the most important stories in pop culture history while online, and take twelve digital comics with them on the go, even when offline!
Use the promo code SXSW99