Shout out the Lady Drawers. Publishers Take Note, Simple Marketing Works.
Marketing has been a hot discussion recently between publishers, bloggers and store owners, so when something unexpected happens, it only feels right to highlight it. Friday I came home to find a postcard in my mail, and only receiving a half dozen pieces of mail a week at the most, it stood out.
Immediately I saw this:
Well, that certainly caught my attention. On the back was this handwritten url:
The website http://ladydrawers.wordpress.com/ was started in April 2010 and the site is “devoted to all things gender and all things comics. ”
The website was created to see serious discussion, but it’s even better that they’re willing to get their hands dirty and get the word out about it the old school way through a mailing. A simple postcard is a lot more than some publishers are willing to do.