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Spider-Man: Turn Off The Dark TV Commercial

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When you dump $60 million into a Broadway musical, you might want to get word out about it.  The 30-second ads for Spider-Man: Turn Off the Dark feature rehearsal footage that the production has been taping for weeks.  The ad includes images of some of the show’s flying sequences and its set and costume Spider-man Turn Off the Darkdesigns.  The two ads will be broadcast on cable and network television in the New York area starting on Monday.

Preview performances begin Sunday night, and director Julie Taymor has said that she expects to continue working on the show after preview performances begin and that the musical may need to stop now and then mid-performance to make technical fixes.  This is glossed over in the ads.

The most expensive musical in history features music by U2’s Bono and The Edge.