Spider-Man Musical Teams With Syfy Channel
The upcoming Broadway musical Spider-Man: Turn Off the Dark has teamed up with the SyFy television channel to be the musical’s lead media partner for television and Internet commercials, promotions and contests. What’s fascinating is SyFy is part NBC Universal. Marvel (the comic book company behind Spider-Man) is owned by Disney which owns ABC.
The SyFy channel draws younger men, part of the target audience for this musical. The channel will begin running commercials for the musical closer to its scheduled first performance on Nov. 28, as well as on-air promotions, teasers and contests.
The SyFy channel is in an estimated 95 million homes and it’s prime time shows reach 2 million people a night. The $60 million musical is being director by Julie Taymor with music by Bono and The Edge of U2.