Stan Lee + Hockey = Huh?

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Stan LeeOk, this may be one of the odder things the seems to never sleep Stan Lee is up to.  The National Hockey League has announced it has teamed up with Lee to produce a super hero based on each of it’s hockey teams to debut in 2011.

Stan Lee’s vision for his latest superhero franchise, The Guardian Project, which will encompass the creation of 30 Guardians (one to represent each NHL team) as a new series of superheroes, with a creative concept that organically and authentically incorporates various NHL elements but is not set in the world of hockey… [E]ach Guardian has been derived from its corresponding hockey team, complete with special powers representative of each team and city.

The hope is to draw in teens to hockey and shows the lack of understanding of why hockey isn’t as wildly popular as baseball, football or basketball.  Maybe take some of the money you’re spending on this and instead on lowering the barrier to purchasing equipment?

The heroes won’t debut until January 30, 2011 but attendees to this weekend’s New York Comic-Con will be able to see a special teaser trailer during the Guardian Project panel at 4:45pm