Diamond Decides to help Small Publishers

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Diamond, the major comic book distributor, has modified their purchasing policy.  They had implemented a rather unpopular decision of making a minimum order threshold for products.  If an item offered didn’t make this minimum the orders would be canceled.  Well, that policy has been changed.

In response to retailer feedback, Diamond is modifying its guidelines for canceling retailers’ initial orders for underperforming products and merchandise in PREVIEWS.

In the first quarter of 2009, in an effort to reduce the number of underperforming products in PREVIEWS, Diamond implemented higher minimums for purchase orders. At that time, Diamond also began canceling retailers’ initial orders for affected products.

Now, however, having had almost a year to fine-tune the processes for choosing catalog offerings, Diamond will place a purchase order with a publisher or vendor to fill retailers’ initial orders for any products offered in PREVIEWS, even if those orders fall below Diamond’s minimum purchase order levels. This policy takes effect with product solicited in the January, 2010 PREVIEWS.