To promote Blackest Night, DC offered Lantern rings with various comic books.  Stores could choose if they wanted to do a “buy a book get a ring” promotion or give away the rings separately.

Many retailers were left with a glut of unsold Blackest Night tie-in books sitting on their shelves.  Marvel has decided to take advantage of this glut of books by offering Deadpool Variants of March’s Siege #3 in exchange for the stripped covers of unsold Blackest Night tie-in issues from DC.

MARVEL OFFERS RETAILERS COMICS FOR COMICS

In an effort to provide assistance to comic retailers in 2010, Marvel is offering retailers an opportunity to turn unsold comics into an extremely rare Siege #3 Deadpool Variant!

Retailers – for every 50 stripped covers of the following comics sent to Marvel, you will qualify to receive one FREE Siege #3 Deadpool Variant.  The 50 stripped covers can be any combination of the comics listed below and all submissions need to be received at the Marvel office at the address below by Tuesday 2/16/2010.   Also included with the stripped covers must be your store contact information including Diamond Account # and email address.

Stripped Covers To Be Sent:
Adventure Comics #4
Booster Gold #26
Doom Patrol #4
Justice League Of America #39
Outsiders #24.
R.E.B.E.L.S #10

Address To Send Submission:
James Nausedas
Marvel Entertainment, LLC
417 Fifth Avenue, 10th Floor
New York, NY 10016

Information To Be Included With Submission:
Store Name
Store Address
Contact Person
Email Address
Phone Number
Diamond Account #
List of stripped covers being returned and their quantities

All the directions above must be adhered to in order to receive the free Siege #3 Deadpool Variants and the submissions must be received by Tuesday 2/16/2010 in order to qualify.

Please note that this is not a Diamond-affiliated promotion and Diamond should not be contacted. Retailers will be contacted via email once Marvel receives the submissions.  Retailer with further questions should contact helpme@marvel.com.

To find a comic shop near you, call 1-888-comicbook or visit www.comicshoplocator.com

Marvel Entertainment, Inc. is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics).  Marvel’s strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online.  For more information visit http://www.marvel.com.

It’s a great offer for retailers, as they can make a good amount of change on limited edition variants.  We’re left scratching out heads though as to what Marvel gets out of this, other than a hefty recycling bill.