Marvel is again taking advantage of its Disney family and have sent out a release that they’ll be announcing their “latest explosive” title on The View, Tuesday July 15 at 11am EST.
The View is a live, one-hour daily talk show from ABC and features Whoopi Goldberg, Sherri Shepherd and Jenny McCarthy. It’s the original forum in which real women discuss everyday issues, share their opinions and engage in colorful conversations. A perfect form to announce a new comic book series (though Whoopi has admitted being a comic book fan). The show airs in ABC, which is owned by Disney, which also owns Marvel.
Marvel actually hasn’t had the best luck spotlighting their comics this way. On a previous show, the talk went into DC Comics characters, on another show, The Chew, which is also on ABC talk went from Marvel to DC characters as well. We’ll see if the hosts of The View have got their talking points down this time and don’t plug the competition.