
Sanrio, Inc., creator of the global icon Hello Kitty, and National Entertainment Collectibles Association (NECA), a world leader in licensed consumer goods, have announced a licensing agreement to produce games, collectibles, toys and novelty items featuring Hello Kitty and other Sanrio characters. The new collections launched at New York Toy Fair 2013 which occurred this past week. The agreement is effective immediately.
“We are honored to be part of such a beloved brand with such a rich history,” said Joel Weinshanker, President and COO of NECA. “So many fans, our team included, have loved Hello Kitty from the beginning, and we’re thrilled at the opportunity to work with Sanrio to serve these loyal fans,”
The new Hello Kitty line will cater to long-time collectors, with action figures and statues, high-end lamps, calendars, tea sets, vintage carrying cases, and more, as well as various tabletop games, plus a HeroClix miniature gaming collection from NECA’s games subsidiary WizKids. The highly anticipated Hello Kitty products will begin launching in North America this summer.
