Tag Archives: marvel custom solutions

Marvel and Florida Blue and WellPoint’s Affiliated Health Plans Create New Iron Man Comic

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A city is under attack from evil forces that drain the will and desire to do anything that’s active or healthy!  You can’t see them, you can’t hear them, but you can feel Habit Hazards stealing your energy, dehydrating you, and keeping you from making healthy eating decisions.  In a new comic book developed in partnership with Marvel Custom Solutions, Florida Blue and WellPoint’s health plans, Agents Dynamo, Fuel and Quench join forces with the Armored Avenger Iron Man to defeat this threat.  The story is based on healthy habits, inviting readers to become “Habit Heroes.”

The Habit Heroes comic shows readers how healthy habits can make a difference. The 20-page comic also includes a special “Habit Heroes Training Guide” insert to help kids learn to incorporate healthy habits into their daily lives.

Marvel, Florida Blue and WellPoint’s health plans worked closely with third-party health and wellness experts to create a comic book that conveys a positive message about healthy lifestyles in an empowering way. The comic will be available in English and Spanish, in both print and digital forms, and will be distributed to children and families at a variety of community events throughout Florida and WellPoint’s health plan service areas in California, Nevada, Colorado, Ohio, Wisconsin, Indiana, Kentucky, Georgia, New Hampshire, Maine, Connecticut, and portions of New York, Virginia and Missouri.

Marvel Florida Blue WellPoint

KÀ By Cirque Du Soleil And Marvel Entertainment Bring Epic Story From Stage To Page With All-New Comic Book

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KÀ BY CIRQUE DU SOLEIL AND MARVEL ENTERTAINMENT BRING
EPIC STORY FROM STAGE TO PAGE WITH
ALL-NEW COMIC BOOK

KÀ #1 Released to Fans at Comic-Con International in San Diego 2012

LAS VEGAS — KÀ by Cirque du Soleil, the spectacular production at MGM Grand Las Vegas, and Marvel Custom Solutions team up to tell the story of this acclaimed live production through an all-new, collectible comic book.  KÀ #1 will debut at the Marvel booth (#2329) during Comic Con International in San Diego, July 12 – 15, 2012.

“To see our live KÀ performances transform from the theatre to ink on pages in a comic book is an incredible opportunity for our entire team,” said Marie-Hélène Gagnon, Artistic Director of KÀ. “By aligning ourselves with the premier brand of comic book creators, we have produced an illustration of KÀ that depicts the story very vividly and stays true to the plot. Marvel and its team of creators have been great to collaborate with and have embraced the story of KÀ and the expectations of Cirque du Soleil.”

“Marvel’s proud to bring the exciting, out of this world action and adventure of KÀ to life in this all new comic book,” said Axel Alonso, Editor in Chief, Marvel Worldwide, Inc. “This is a great comic for fans of all ages, whether they’re long-time fans of Marvel, KÀ or new to both exciting brands of storytelling.”

KÀ fans attending Comic Con International can take home the heroic journey of Imperial Twins separated by war who encounter adventure and peril at every turn on their quest to reunite their kingdom.

“What’s more jaw-dropping, the majesty of the Imperial Court…the dynamic dance of their martial arts display…the overwhelming might of the invading archer army…the desperate fight for survival in the storm-tossed seas…or the tantalizing glimpses at the future threats that await the Twins?” said Marvel Editor Bill Rosemann. “Readers can decide for themselves when they feast their eyes on the all-out spectacle that writer Bryan J.L. Glass, artist Wellinton Alves and cover artist Michael Del Mundo have crafted in this world premiere debut issue.”

KÀ #1 will be distributed at Comic Con International in San Diego at the Marvel booth in July. A limited amount of books also will be available at comic book stores in select markets. In addition to the print copy of the comic book, fans will be able to access the KÀ customized comic book by utilizing Marvel’s cutting-edge digital comics reader.

Fans can get an inside look at the making of the comic book by visiting www.kacomicbook.com.  Featuring sneak peeks and behind-the-scenes information, including line art, storyboards and more, this site will serve as a hub for details on the collaboration. Fans will be able to receive information on how to get their own copy of the comic book. On Twitter, fans can tweet about the collaboration to @Cirque and @Marvel using the #KAComicBook hashtag.

About KÀ:
KÀ by Cirque du Soleil is a heroic journey of love and conflict set within ever-changing theatrical landscapes that conjure an entire empire on stage. Presented exclusively at MGM Grand Las Vegas, KÀ unfolds on a colossal, 360-degree rotating stage which forms the backdrop for this cinematic journey of aerial adventure and perpendicular acrobatics. For more information visit www.ka.com. Like us on Facebook: www.facebook.com/KA and Tweet us: @Cirque #KA.

 

About Marvel Entertainment:
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit www.marvel.com.
To find a comic shop near you, visit www.comicshoplocator.com or call 1-888-comicbook.

Benefit Cosmetics & Marvel Custom Solutions Transform Beauty Bestseller into Comic Book Action Hero

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Benefit Cosmetics & Marvel Custom Solutions Transform Beauty Bestseller into Comic Book Action Hero

Get ready for thrills, frills & espionage! Marvel Custom Solutions, the custom publishing division of Marvel Entertainment, and Benefit Cosmetics, the San Francisco beauty brand known for its fun instant beauty solutions, have co-created SpyGal, the FIRST EVER beauty-inspired comic book hero.

SpyGal’s wise-cracking, pore-zapping persona was modeled after the POREfessional pore minimizing primer. With over 1 million products sold worldwide, the POREfessional is an international sensation. The POREfessional packaging evokes a vintage female action figure complete with a pore-zapping ray gun and touch-up pro case. She’s smooth! She’s sexy! She’s your secret weapon against pores!

“The superpowers of our bestselling pore minimizer, the POREfessional, created such an international sensation, we knew it was destined for greatness!,” explained Julie Bell, EVP Global Marketing at Benefit Cosmetics. “Marvel, the world’s top storytellers, helped us bring our action hero SpyGal to life in the first ever beauty-inspired comic book.”

Inspired by SpyGal’s covert mission to empower women around the world, Marvel and Benefit assembled a dynamic creative team including fan favorite writer James Asmus (Uncanny X-Men, Captain America) and acclaimed artist Phil Noto (Avengers: The Origin, X-Men Origins) to bring SpyGal to life in her collectors’ item debut comic book. Together they seamlessly blended the trademark humor of Benefit with the iconic action & drama of Marvel storytelling to create a witty, globe-trotting espionage adventure.

“It’s exciting to bring Benefit Cosmetics and Marvel Custom Solutions together for such a historic collaboration,” said John Dokes, Marvel SVP of Integrated Sales and Marketing, Publishing and Digital Media. “SpyGal is a dynamic, nuanced hero for a new generation and combining that with the unparalleled storytelling of Marvel brings fans one of the most unique comics they’ll read all year.”

In addition to pulse-pounding beauty action, this very first issue of SpyGal also delivers an exclusive behind-the-scenes peek into the collaborative process that transformed our globe-trottin’, face-savin’ secret agent into a comic book hero. Plus, fans can use the FREE Marvel AR app to access video content from the glamorous world of makeup using their smartphone or tablet!

“Marvel and Benefit both know that humor and intelligence can be a heroes’ greatest strength, especially when faced with life’s modern problems,” said Marvel Custom Solutions Editor Bill Rosemann. “SpyGal dispenses justice, beauty tips and witty life advice with an effortless grace, while also grappling with work and dating worries. Can SpyGal ever find Mr. Right…or must she sacrifice romance to the demands of her job helping powerful women spread their influence around the world? Writer James Asmus and artist Phil Noto reveal all in SpyGal #1!”

Packed with intrigue, romance and excitement, this limited edition SpyGal comic is available in May at Benefit counters everywhere. It’s undercover…and over the top!

 

ABOUT  MARVEL:
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com