Marvel and Florida Blue and WellPoint’s Affiliated Health Plans Create New Iron Man Comic

A city is under attack from evil forces that drain the will and desire to do anything that’s active or healthy!  You can’t see them, you can’t hear them, but you can feel Habit Hazards stealing your energy, dehydrating you, and keeping you from making healthy eating decisions.  In a new comic book developed in partnership with Marvel Custom Solutions, Florida Blue and WellPoint’s health plans, Agents Dynamo, Fuel and Quench join forces with the Armored Avenger Iron Man to defeat this threat.  The story is based on healthy habits, inviting readers to become “Habit Heroes.”

The Habit Heroes comic shows readers how healthy habits can make a difference. The 20-page comic also includes a special “Habit Heroes Training Guide” insert to help kids learn to incorporate healthy habits into their daily lives.

Marvel, Florida Blue and WellPoint’s health plans worked closely with third-party health and wellness experts to create a comic book that conveys a positive message about healthy lifestyles in an empowering way. The comic will be available in English and Spanish, in both print and digital forms, and will be distributed to children and families at a variety of community events throughout Florida and WellPoint’s health plan service areas in California, Nevada, Colorado, Ohio, Wisconsin, Indiana, Kentucky, Georgia, New Hampshire, Maine, Connecticut, and portions of New York, Virginia and Missouri.

Marvel Florida Blue WellPoint