Fandango is teaming up with Warner Bros. Pictures to offer exclusive advance screenings on March 23 of Shazam!, the newest DC Super Hero to hit the big screen and one of the most highly anticipated movies of the season. Tickets for this limited engagement go on sale today, exclusively for Fandango.
Nearly two weeks before the film’s April 5 release date, fans and members of Fandango VIP, Fandango’s free-to-join rewards program, can get a first look at the film in screenings taking place at approximately 1,200 select theaters and 40 exhibition circuits nationwide.
For every movie ticket purchased on Fandango, Fandango VIP members also receive 125 Points. Once members reach 500 Points, they will receive a five-dollar reward redeemable for more movies – either for future movie-ticket purchases or for digital-movie purchases and rentals on FandangoNOW. In addition to earning points on Fandango, Fandango VIP members can also link their other theater rewards cards, including AMC Stubs, Cinemark Connections, Regal Crown Club and others, for even more benefits.
Tickets for the film’s April 5 wide release also go on sale on Fandango today, March 13.
Fandango has reported that Captain Marvel is currently the biggest advance ticket seller since Avengers: Infinity War at the same point in the sales cycle. Opening in theaters this Friday, the newest installment to the Marvel Cinematic Universe is pacing to surpass Fandango presales for any other movie since the release of Infinity War in April 2018.
According to Fandango’s survey of over 1,000 moviegoers:
98% are looking forward to seeing how “Captain Marvel” connects to the ongoing “Avengers” storyline
92% are looking forward to the movie’s ‘90s setting.
81% are excited about seeing “Captain Marvel” because they hope it will provide more answers to “Infinity War” before seeing “Endgame.”
75% are looking forward to seeing the “de-aging” process used on Samuel L. Jackson to portray a younger Nick Fury and on Clark Gregg as rookie Agent Coulson.
Movies Anywhere welcomes FandangoNOW to its platform. FandangoNOW is Fandango’s video on-demand service available on more than 200 million connected devices. Now, movie lovers can easily centralize and access their favorite digital movies purchased and redeemed through FandangoNOW alongside their titles from other participating digital retailers. Through Movies Anywhere, consumers have one home for their digital movie collection with a seamless, cross-platform digital entertainment experience and access to a library of nearly 7,500 digital movies.
Using the Movies Anywhere app and website, FandangoNOW customers can access their eligible digital movies from Hollywood’s major film studios including Sony Pictures Entertainment, The Walt Disney Studios (encompassing Disney, Pixar, Marvel Studios and Lucasfilm), Twentieth Century Fox Film, Universal Pictures (including DreamWorks and Illumination Entertainment) and Warner Bros. Upon connecting their FandangoNOW account with Movies Anywhere, users can watch their favorite redeemed and purchased digital movies from participating digital retailers on an array of platforms including Amazon Fire devices; Android devices and Android TV; Chromecast; iPhone, iPad and iPod touch; Roku devices and popular browsers.
To celebrate the launch of this exciting relationship with FandangoNOW, Movies Anywhere has amped up its user experience even more by adding several profile picture options. For example: Star Wars fans can choose from the Rebel Alliance Starbird, a Stormtrooper or the First Order emblem, and change their profile picture selection whenever they wish. Organizing and selecting digital movies through Movies Anywhere just became even easier—and even more fun.
I tend to call out missed opportunities when it comes to marketing comics to those who might be interested in comic books. For instance the lack of advertising of comic books during movies based on comic books have driven me crazy. That’s why it was great to open up my email today and come across a promotion between Fandango and Marvel for those who buy tickets to Avengers: Age of Ultron through the ticketing service.
The promotion provided seven “free” digital comics via the Marvel digital comic app. The comics provided are Avengers Origins: Quicksilver & the Scarlet Witch, Hawkeye #1, Thor: God of Thunder #1, Captain America #1, Black Widow #1, Hulk #1, and Superior Iron Man #1.
Two other things also stand out. Marvel, in the redemption page, has a “source” of Fandango. That means they’re tracking how well the promotion does, probably to see if it’s worth while to repeat in the future. What gets measured, gets done, after all. Also, towards the middle of the Fandango email was a link to a discounted digital copy of the Age of Ultron trade paperback.
This type of promotion should be standard with every movie, television show, tie-in released, so great to see. Now, to provide digital codes in all toys….