Marvel Promotes Comics with Fandango and Age of Ultron
I tend to call out missed opportunities when it comes to marketing comics to those who might be interested in comic books. For instance the lack of advertising of comic books during movies based on comic books have driven me crazy. That’s why it was great to open up my email today and come across a promotion between Fandango and Marvel for those who buy tickets to Avengers: Age of Ultron through the ticketing service.
The promotion provided seven “free” digital comics via the Marvel digital comic app. The comics provided are Avengers Origins: Quicksilver & the Scarlet Witch, Hawkeye #1, Thor: God of Thunder #1, Captain America #1, Black Widow #1, Hulk #1, and Superior Iron Man #1.
Two other things also stand out. Marvel, in the redemption page, has a “source” of Fandango. That means they’re tracking how well the promotion does, probably to see if it’s worth while to repeat in the future. What gets measured, gets done, after all. Also, towards the middle of the Fandango email was a link to a discounted digital copy of the Age of Ultron trade paperback.
This type of promotion should be standard with every movie, television show, tie-in released, so great to see. Now, to provide digital codes in all toys….