Tag Archives: alliance entertainment

Alliance Entertainment launches Alliance Authentic

Alliance Authentic

Alliance Entertainment has announced the official launch of Alliance Authentic, a new premium platform built to create authentic, certified, investment-grade vinyl collectibles and a trusted marketplace where collectors can buy, sell, and trade them globally.

Designed for the growing global market for collectibles, Alliance Authentic has introduced The Ultimate Vinyl Collectible – uncirculated vinyl records that are authenticated at the source, released as limited collectible editions, permanently encapsulated, digitally verified, and individually numbered. Each collectible allows fans and collectors to own a piece of vinyl history, preserved exactly as it existed at the moment of release.

This initial release:

  • Every Alliance Authentic collectible is purchased directly from music labels and authorized distributors.
  • Each record is certified uncirculated, never handled, played, or sold prior to encapsulation.
  • Each Alliance Authentic release is produced as a defined, limited collectible edition, with every individual vinyl permanently numbered at the time of encapsulation.
  • Once an edition is released, it is never reproduced.
  • Each Alliance Authentic collectible is sonically sealed in an acrylic case, creating a permanent seal designed to preserve condition and presentation over the long term.
  • Alliance Authentic has also developed premium presentation packaging.
  • Every Alliance Authentic collectible includes an embedded digital NFC chip powered by Endstate. Using blockchain infrastructure built on Base, each collectible’s authenticity and ownership history is recorded in a tamper-resistant database tied directly to the physical item.

While this announcement focuses on vinyl records, you can easily see this service expanded to other collectibles. It’s an interesting addition to that market, especially when there’s some consolidation within it.

Sparkle vs. Alliance? Yeah, that’s still going on too!

Diamond‘s chapter 11 process has spun out enough drama that it’s worthy of a television miniseries. There’s multiple lawsuits dealing with it and of course a fight over the chapter 11 process itself. One of those is Ad Populum/Sparkle Pop, one of the winners of Diamond’s assets, suing Alliance Entertainment (one of the bidders) over broken NDAs and corporate espionage. That lawsuit launched in June 2025 with our last update in late July. So, let’s catch up!

Alliance attempted to dismiss the case which was opposed by Sparkle Pop with Diamond submitting more to try and support their motion.

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A pretrial conference was held on November 10, 2025 to discuss the amended complaint by Sparkle Pop against Alliance as well as the motion to dismiss things and the opposition to that.

In early November, Alliance Entertainment motioned for sanctions in the “form of attorney’s fees and expenses, and for such other and further relief as
the Court may deem just and proper.”

In the motion, Alliance calls Sparkle Pop’s action “frivolous” and points that Diamond has its own claim for breach of the NDA against Alliance, so Sparkle Pop can’t have the right to do that. If Diamond can sue Alliance for breaching the NDA, then Sparkle Pop doesn’t is the short of it.

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But, that didn’t last long because Alliance withdrew their motion for sanctions less than a week later…

Alliance was then informed November 14 they were missing their “Corporate Ownership Statement” and if it wasn’t filed by December 1, the case could be dismissed.

On the same day, an order was released denying Alliance’s motion to dismiss the lawsuit.

And to add to the fun, on November 17, 2025, Sparkle Pop was also informed they didn’t have a “Corporate Ownership Statement” and if it’s not filed by December 1, the case would be dismissed.

In a Thanksgiving treat, Alliance filed their answers to the amended complaint where they agree with or disagree with what Sparkle Pop claims in their complaint. Basically, are there basic facts they can agree on.

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Sparkle Pop’s statement of ownership was eventually filed December 1. It states that Qanah Co, Inc. owns 10% or more interest in the company and there’s three other limited liability companies and one individual that make up Ad Populum and somehow doesn’t know the citizenship of that individual member.

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Also on December 1, a discovery plan was submitted by the counsels.

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That ownership document about Sparkle Pop? That got amended… they spelled the name of one of the owners incorrectly. It’s Qavah not Qanah.

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So where do things stand? A final pre-trial conference is set for August 6, 2026 with a list of exhibits and witnesses to be filed at some point in the future.

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Remember Alliance Entertainment’s Lawsuit Against Diamond? It’s Still Going On.

With so many lawsuits going on when it comes to Diamond‘s chapter 11, it seems we’ve missed a bit one, Alliance Entertainment’s lawsuit against Diamond Comic Distributors for fraud during the initial bidding process for Diamond’s assets. The last we reported on this was August, so let’s catch up.

The last we left it, the defendants/debtors, were trying to get multiple complaints dismissed and filing counterclaims against each other.

In a lead up to a hearing the defendants submitted multiple replies to support their motion to dismiss some of the complaints. They rely heavily on the Asset Purchase Agreement that was part of the bidding process.

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With filings to support those dismissals by other defendents.

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There’s also filings to back up the arguments to not dismiss counterclaims.

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Which all lead to a hearing and pretrial conference regarding all of this back and forth set for November 17, 2025.

But then Alliance got more filings in to argue for the dismissal of the counterclaim against it by Diamond also focusing on the Asset Purchase Agreement.

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And why was all of the above rushed through? Because all of the motions by Diamond and its associates to dismiss the complaints by Alliance were denied! The reasons given were during the hearing and unfortunately that transcript hasn’t been released yet.

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So, things continue… To kick off December, Alliance next filed a document responding to Diamond’s counterclaims against it. It’s a pretty standard document where they agree or disagree with facts stated in the counterclaim.

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Which was followed up by defendant Raymond James & Associates, Inc.’s responses to Alliance’s complaint about fraud. The only thing that really pops up from that is that they admit information provided to the bidders was redacted, which is part of the whole case.

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Followed by responses by Charlie Tyson, Dan Hirsch, and Getzler Henrich & Associates, LLC regarding Alliance’s complaint.

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So what does all of the above mean? The complaint from Alliance against Diamond and its associates over fraud moves forward as well as their counterclaim back that Alliance broke the contract it agreed to.

NYCC 2025: Alliance Entertainment’s Handmade by Robots Debuts Exclusive Figures

Alliance Entertainment Holding Corporation is showcasing its Handmade by Robots brand at this year’s New York Comic Con, taking place October 9-12 at the Javits Center in New York City. At Handmade by Robots’ booth, fans can look forward to an exclusive selection of Handmade by Robots figures, featuring iconic characters from brands such as SanrioSegaGodzilla, plus a few special surprises revealed only at the show.

Crafted in Handmade by Robots’ signature “knit-look” aesthetic, each figure looks as though it’s been hand-stitched yet is precision-molded from high-quality vinyl for lasting display.

Alliance vs. Diamond Gets Movement with a Counterclaim and Omnibus Opposition

Alliance Entertainment

While this week has been focused on Diamond’s Chapter 11 hearings, there’s other lawsuits that are orbiting the Diamond Chapter 11 saga. There were two filings in that court case which involves the claim by Alliance Entertainment of fraud by Diamond during the bidding process for Diamond’s assets. Alliance was the winning bid at one point (then they weren’t, then they were again, then they withdrew their bid and weren’t again). They withdrew their bid claiming “fraudulent misrepresentation” by Diamond where they didn’t disclose their relationship with Wizards of the Coast who were ending their distribution deal with Alliance Games (different company than the bidder Alliance Entertainment).

Diamond filed to dismiss the lawsuit by Alliance Entertainment against Diamond Comic Distributors but Alliance has responded to that. Alliance lays out six points, 28 cases, and 2 rules to make their point. It’s a Counterclaim to Diamond’s Counterclaim.

It dives deep into the cases but also goes over the basic facts from Alliance’s perspective of the bidding process for Diamond’s assets:

  1. On January 14, Diamond filed chapter 11, and Raymond James & Associates was hired to commence a sale process for all or substantially of Diamond’s assets;
  2. Raymond James set of a Virtual Data Room featuring 2,145 documents for purchasers and what Alliance calls “limited information.” There’s a distributor agreement between WOTC and Alliance Games from December 8, 2021 and a second amendment dated January 1, 2025 but the expiration dates of the agreement are redacted;
  3. Alliance Entertainment singed a confidentiality agreement on October 2024 which means Diamond was planning on a sale at least 3 months before they declared chapter 11;
  4. On February 11, 2025, the Court entered an order setting a deadline for bids;
  5. Alliance submitted a bid of $51,559,450 which included an assumption of certain liabilities but excluded certain adjustments;
  6. Alliance wired a depost of $3.6 million;
  7. On March 21, 2025, Raymond James notified Alliance it was conditionally approved as a Qualified Bidder but did not meet certain requirements and could not be approved;
  8. After an extension and revisions, on March 23, 2025, Alliance was notified it was a Qualified Bidder;
  9. The auction for Diamond was held on March 24 and March 25;
  10. At the end of the auction, Alliance’s bid of $72,2450,000 was determined to be the highest and “best” bid;
  11. Diamond demanded changes and Alliance agreed to pay $85.37 million for Diamond’s assets;
  12. Diamond then said it would seek approval of the backup bid by Universal Distributors and Ad Populum which was then filed on April 5 which was a “lesser value” than Alliance’s bid;
  13. Alliance filed an adversary proceeding and motion for an injunction to stop the sale;
  14. Alliance’s challenge was successful and they were declared the winner;
  15. Alliance increases its deposit to $8.5 million;
  16. Alliance was to by $85,368,053 at that point with $61,613,309 in cash due at closing with the closing date no later than 5pm ET on April 25.
  17. On April 12, 2025 (the document says 2024) Alliance gets an unredacted copy files and discovers the distribution agreement with WOTC expired on December 31, 2024 and was then extended to March 31, 2025. A third extension was produced that extended it to April 30, 2205. That was signed on March 12 by Diamond and WOTC on April 1;
  18. Alliance Entertainment has now discovered Alliance Games’ relationship with WOTC isn’t what they thought and Alliance Entertainment sees that as a “material adverse change” to the assets;
  19. Diamond’s counsel calls Alliance’s counsel stating WOTC’s distribution agreement ends on April 30. The call happened on April 17;
  20. Alliance attempts to negotiate an adjustment to their purchase price reflecting the loss of WOTC revenue but Diamond “refused to meaningfully engage”;
  21. On April 23, Alliance informs the loss of WOTC would reduce Alliance’s revenue by 25% and “fundamentally alters” the economic projections and Alliance wants a discussion on the impact and necessary amendments to the agreement. If there’s no resolution, Alliance would terminate the purchase agreement on April 24, 2025 at 4pm;
  22. Diamond didn’t engage in discussion so the deal was terminated stating that Diamond’s “breach was incurable” and claiming “fraud.” They also wanted the release of their deposit.
  23. On June 4, 2025 (the filing says 2024), Diamond sent their own letter terminating the agreement which had technically been void since April 2024.

An omnibus opposition to the defendant’s partial motions to dismiss the complaint was also submitted. It lays out 7 arguments for their case along with 54 cases and 1 rule knocking down the defendant’s (which is more than Diamond) reasons they think things should be dismissed.

Both are a lot of legalese and court cases but it’s all an interesting read with a more laid out timeline as to what happened with Alliance’s bid for Diamond’s assets.

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Alliance Attempts to Dismiss Sparkle Pop’s Amended Complaint

Ad Populum vs. Alliance

Defendant Alliance Entertainment has filed a new motion with the court to dismiss the complaint, with prejudice, against it by Sparkle PopYou can check out our dashboard with all of the major events including a timeline. Alliance had previously filed a similar motion in July, but that was denied. Sparkle Pop amended their complaint towards the end of July.

In January 2025, Diamond Comic Distributors filed for Chapter 11 bankruptcy. In the months since, the drama that has come out due to the proceedings has been worthy of an HBO miniseries with bids made, bids rejected, last minute switches, and now accusations of NDAs broken and corporate espionage. On June 9, 2025, Sparkle Pop, one of the winners of Diamond’s assets, filed a complaint against Alliance Entertainment and asked for a temporary restraining order. Alliance Entertainment was the original winning bidder for Diamond’s assets during the bankruptcy but pulled its bid accusing Diamond and its representatives of fraud.

In Alliance’s motion their attempt at dismissal revolves around:

  • Sparkle Pop lacks standing to enforce the terms of the contract that Alliance had signed to take part in the bid for Diamond’s assets
  • Sparkle Pop’s complaint isn’t specific enough and doesn’t go into enough details about who committed which wrong.
  • Sparkle Pop doesn’t establish it’s the owner of any trade secrets it claims Alliance stole.
  • Sparkle Pop fails to allege that Alliance acquired trade secrets by improper means.
  • Sparkle Pop doesn’t identify any valid trade secrets and the “trade secrets” they mention are out there in the public.
  • Sparkle Pop didn’t protect its trade secrets.
  • Sparkle Pop fails to state a claim under the MUTSA, a claim for Tortious Interference, or violation of the NDA

Short version, Sparkle Pop wasn’t specific enough…

You can read the full motion below:

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Alliance’s Motion to Dismiss Sparkle Pop’s Lawsuit is Denied

In early July, defendant Alliance Entertainment filed a motion with the court to dismiss the complaint, with prejudice, against it by Sparkle Pop. U.S. Bankruptcy Judge David E. Rice has denied that motion.

In January 2025, Diamond Comic Distributors filed for Chapter 11 bankruptcy. In the months since, the drama that has come out due to the proceedings has been worthy of an HBO miniseries with bids made, bids rejected, last minute switches, and now accusations of NDAs broken and corporate espionage.

On June 9, 2025, Sparkle Pop, one of the winners of Diamond’s assets, filed a complaint against Alliance Entertainment and asking for a temporary restraining order. Alliance Entertainment was the original winning bidder for Diamond’s assets during the bankruptcy but pulled its bid accusing Diamond and its representatives of fraud. That legal case was ongoing as of this initial launch.

Sparkle Pop has accused Alliance of breaking its NDAs, poaching Diamond employees, and stealing corporate secrets it learned during its bid for Diamond.

You can check out our dashboard with all of the major events including a timeline.

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Sparkle Pop Amends its Complaint Against Alliance Entertainment

Ad Populum vs. Alliance Entertainment

In January 2025, Diamond Comic Distributors filed for Chapter 11 bankruptcy. In the months since, the drama that has come out due to the proceedings has been worthy of an HBO miniseries with bids made, bids rejected, last minute switches, and now accusations of NDAs broken and corporate espionage. On June 9, 2025, Sparkle Pop, one of the winners of Diamond’s assets, filed a complaint against Alliance Entertainment and asked for a temporary restraining order. Alliance Entertainment was the original winning bidder for Diamond’s assets during the bankruptcy but pulled its bid accusing Diamond and its representatives of fraud. During San Diego Comic-Con, that initial complaint was amended with a bunch of changes.

The changes, which you can see below, seems to tighten up the language a bit as well as add some more specifics as to what Alliance is accused of and how it negatively impacts Diamond. That is likely in response to Alliance who said the initial complaint was very general without specifics and examples of what it was being accused of.

Now, Sparkle Pop has expanded its accusation surrounding the theft of trade secrets, laying out exactly what that is including “customer information,” “vendor information,” “employee information,” and “marketing information.” It goes into detail that Diamond has built up a knowledge of the product mixes that customers would be interested in and that a competitor would not know that detail, even if they knew the identity of vendors/customers. Weirdly, it mentions employee compensation as something that was a “trade secret,” when it could easily have been ascertained by just asking individuals. Conversations about salaries and salary ranges seem normal, even among competition.

It now straight up accuses Alliance of never really being interested in Diamond and instead it was all a ruse to expand Alliance’s “reach and its product portfolio.”

There’s a lot of weird statement of details too like getting a list of Diamond employees, something that can be gained from LinkedIn with little effort.

There seems to be an effort with this amended complaint to strengthen Sparkle Pop’s case, it now says that in the acquisition of Diamond by Sparkle Pop, the APA says that Sparkle Pop can now defend Diamond’s “intellectual property” and “trade secrets,” something Alliance has said Sparkle Pop had no standing to do.

What does seem new are details regarding Alliance’s hiring of former Diamond Staff. Mike Schimmel, former head of sales at Diamond, is particularly singled out. The timeline states that Schimmel resigned and only after did Sparkle Pop/Diamond send out an email firing staff. Afterwards, Schimmel obtained that email and Schimmel was not dismissed or fired by Sparkle Pop/Diamond. Further, it says the six other employees hired by Alliance were part of a list that Schimmel provided Alliance.

There does seem to be one error we found. In point 61:

“In particular, several reported that Diamond Comic had made concerted efforts to recruit and solicit Diamond Comic employees at the Los Angeles Toy Fair, held between April 28 and May 2, 2025.”

We think they mean “Alliance had made concerted efforts…”

It would really seem that the possible loss of Amazon as a client is what Diamond/Sparkle Pop is scared of. It’s called out in point 68 and 69 and has been mentioned before.

You can keep up with the full history, including a timeline, of Sparkle Pop vs. Alliance here. You can read the new amended complaint below as well as the “red line” version which shows everything that has been changed from the initial complaint.

Overall, the new amended complaint feels like it’s a bit more focused, a stronger argument, with more details.

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Alliance Entertainment Appoints Amanda Gnecco as Chief Financial Officer

Alliance Entertainment

Alliance Entertainment has announced the promotion of Amanda Gnecco to Chief Financial Officer (CFO), effective immediately.

Amanda previously served as Chief Accounting Officer and her leadership has been instrumental in driving financial strategy with corporate objectives, optimizing reporting processes, compliance and operational excellence across the organization. She brings over a decade of financial leadership experience and has been a key contributor to the organization’s growth and transformation.

Prior to joining Alliance Entertainment, Amanda led high-performing accounting teams and held senior financial roles at Envision Healthcare and Pet Supermarket. She holds a Master of Science degree in Accounting from Keller Graduate School of Management, where she graduated with honors and was Valedictorian of her class. She also earned a Bachelor of Arts degree in Accounting from Midwestern State University and is a Certified Public Accountant.

As CFO, Amanda will oversee all financial operations, including strategic planning and analysis, investor relations, audit and SEC reporting, lender negotiations and debt management, treasury operations, budgeting and forecasting, tax strategy, internal controls, risk management, and regulatory compliance. She will be instrumental in shaping the company’s financial strategy, ensuring rigorous financial discipline, enhancing transparency with shareholders, and supporting Alliance Entertainment’s long-term growth initiatives.

Gnecco assumes the CFO role from Walker, who previously held dual roles of CEO and CFO.

Alliance Files a Motion to Dismiss the Lawsuit by Sparkle Pop

Defendant Alliance Entertainment has filed a motion with the court to dismiss the complaint, with prejudice, against it by Sparkle Pop. You can check out our dashboard with all of the major events including a timeline.

In January 2025, Diamond Comic Distributors filed for Chapter 11 bankruptcy. In the months since, the drama that has come out due to the proceedings has been worthy of an HBO miniseries with bids made, bids rejected, last minute switches, and now accusations of NDAs broken and corporate espionage.

On June 9, 2025, Sparkle Pop, one of the winners of Diamond’s assets, filed a complaint against Alliance Entertainment and asking for a temporary restraining order. Alliance Entertainment was the original winning bidder for Diamond’s assets during the bankruptcy but pulled its bid accusing Diamond and its representatives of fraud. That legal case was ongoing as of this initial launch.

Sparkle Pop has accused Alliance of breaking its NDAs, poaching Diamond employees, and stealing corporate secrets it learned during its bid for Diamond.

Alliance lists four major reasons the lawsuit should be dismissed, with a whole bunch of bullet points for each reason:

  1. Alliance believes Sparkle Pop lacks standing to enforce the contract. In short, Alliance says it entered the NDA with Raymond James and Diamond Comic Distributors, not Sparkle Pop. Sparkle Pop also is not an “intended third-party beneficiary” of the NDA. Since they’re not a part of beneficiary, Alliance Entertainment states under Maryland Law, Sparkle Pop doesn’t have standing.
  2. When it comes to the theft of trade secrets, Alliance states that Sparkle Pop:
    • A) Has failed to allege it’s the owner of a trade secret;
    • B) What the trade secret even is;
    • C) Sparkle Pop hasn’t shown any protection of the trade secrets beyond stating it operated “according to established information security policies;”
    • D) The trade secrets aren’t really a secret and have been “disseminated to the public.” Customer and vendor lists are out there and Diamond itself released it during the Chapter 11 process;
    • E) Again, it’s stated Sparkle Pop has identified any actual trade secrets;
    • F) Sparkle Pop hasn’t show Alliance acquired any trade secrets by improper means.
  3. There’s no claim stated under the Maryland Uniform Trade Secrets Act. Since Sparkle Pop didn’t show it possessed a trade secret, Alliance acquired one, and Alliance knew it was acquired by improper means, then it should be dismissed.
  4. No “Tortious Interference” is shown.
    • A) There was no employment contract with the former Diamond employees Alliance hired and employees decided to leave due to Diamond’s Chapter 11 filing and an uncertain future;
    • B) Sparkle Pop claims Alliance got Diamond’s transition services agreement, but never showed it was an unsealed version and Alliance had any idea what was in it;
    • C) Employees left not because Alliance “poached” them but their exit interviews show they were “disenchanted” with Sparkle Pop and were searching for new jobs for months.

You can read the full motion below.

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