SDCC 2022: Mattel Kicks of “12 Days of Fandom” Today


Kickstarting Mattel’s presence at San Diego Comic-Con, Mattel Creations brings fans the hottest exclusive collectibles from beloved properties, including Hot Wheels, WWE, Jurassic World, Masters of the Universe, and more during “12 Days of Fandom.” The celebration unveils the first product drop today, July 11th, ultimately providing fans with a 288-hour sale of the 2022 line up heading into this year’s convention.

Fans can stay up-to-date with daily announcements and drops by visiting, the exclusive destination for all things Mattel.

During San Diego Comic-Con, Mattel will present a variety of fan-forward events, including panels, signings, special guest appearances, product showcases, incredible installations for the perfect photo-op, and displays of the “12 Days of Fandom” items at booths #3029 and #2945.