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US Box Office Drops to its Lowest in 2 Decades as Onward Repeats in First and 73% Drop

Onward

It was a brutal weekend at the box office with only Onward breaking the $10 million mark, and it did just barely.

Ticket sales are lower than the post 9/11 attacks as theaters have closed and individuals are staying home to avoid the coronavirus. It’s unknown exactly how bad the weekend is but it is expected to be below the $59.7 million total from September 21, 2001 and may be below $54 million which was the total on January 14, 1998, the previous record low.

Onward, which was the previous weekend’s top film dropped over 73% earning an estimated $10.5 million. Internationally, the film earned $6.8 million from 47 markets. It’s now earned $101.7 million worldwide.

I Still Believe debuted in second place with an estimated $9.5 million. The film fell below expectations, which is understandable. It did earn an “A” CinemaScore and a 99% audience score on RottenTomatoes. The audience was 74% female and 73% were over the age of 25.

In third place was Sony’s Bloodshot, the newest comic cinematic universe to come to the screen. It opened with $9.3 million which actually beat expectations. The audience enjoyed it with a 78% on RottenTomatoes though critics gave it a 31% rating. The opening day audience gave it a “B” CinemaScore.

Internationally, the film opened in 50 markets and was #1 in over half of them. The film brought in $13 million overseas for an international total of $15.1 million.

The Invisible Man landed in third dipping 60% from the previous weekend. It earned $5.9 million in its third week of release. Internationally, it added $6.2 million. Worldwide its tally is $122.7 million.

Rounding out the top five was The Hunt which initially was delayed to the controversy of the film. It earned $5.3 million and received a “C+” CinemaScore and 65% audience score on RottenTomatores. Internationally it opened in four markets.

In comic related film news…

Birds of Prey dropped from last week’s #8 to #11 earning an estimated $555,000 to bring its domestic total to $84.1 million. With the current situation, the film is unlikely to cross the $100 million domestic mark by the time its run is over.

Things likely won’t get better for a while. A Quiet Place II was to open next weekend and projected a $60 million opening. That film is being moved to a different date. Mulan was to open on March 27 and that too is being moved. That film should have been a guaranteed hit and another win for Disney. There are no major films opening in the next few weeks and with the public urged to stay home, it may be until Marvel’s Black Widow in May before we see a turnaround.

We’ll be back in an hour for a deeper dive looking at 2019 and 2020’s comic adaptations.

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