Calls for the cancellation of SXSW have been on the rise in recent weeks and today organizers of the festival have pulled the plug due to COVID-19 concerns.

The gathering in Austin, Texas drew over 417,000 people in 2019 with 26% of those coming from 105 different countries outside of the US. The event covers film, music, science, technology, comics, and more over two weekends.

The cancellation comes based on a recommendation of Austin’s public health official and director of public health according to Austin Mayor Steve Adler.

Options are being explored to reschedule the event or launch a virtual SXSW online experience.