Where the Data Ranks 2018’s Comic Book Films. Aquaman Passes Deadpool 2. Venom Passes Ragnarok.
Comic film adaptations are big dollars and we track how they do each week to see trends and what’s working and what’s not.
2018 is a record setting year for comic film adaptations. It has topped 2017’s record year and then some. Currently, comic adaptations have earned $2.463 billion domestically, $4.191 billion internationally, $6.654 billion worldwide, with a “profit” of $5.443 billion. That’s off of 10 films. 2017, with 16 films, saw domestic earnings of $2.365 billion, international earnings of $3.755 billion, worldwide earnings of $6.120 billion, and “profits” of $4.442 billion.
It’s not surprising, but Aquaman won the weekend for the second in a row with an estimated $51.6 million and a drop of just 23.5%, the smallest of the DC Cinematic Universe as well as any Marvel Cinematic Universe film. Most DC films drop in the high 60% range in the second week, with Wonder Woman being the exception with the low 40s. Marvel films tend to drop in the mid-50% range in the second weekend. This would indicate that little competition and positive word of mouth are driving the film and DC’s late year gamble is paying off. While the film would fit right in during the summer popcorn film season, this time of year it’s counter-programming to the usual Oscar/adult focused films.
The film has now earned $188.8 million domestically. International earnings is the real story of the film. This past weekend the film earned an estimated $85.4 million from 78 markets to bring its international total to $560 million and a worldwide total of $748.8 million.
The movie is currently third when it comes to worldwide earnings for the DC Cinematic Universe with about $73 million between it and second place Wonder Woman and $125 million between it and Batman v Superman: Dawn of Justice. It will likely pass both by the time its run is over. It still has to open in Italy on January 1 and Japan on February 8.
The film currently ranks as 21st when it comes to worldwide earnings for a film based on comics and passed this year’s Deadpool 2 on the list over the past week.
In fourth place this past weekend was Spider-Man: Into the Spider-Verse which saw a 11.2% improvement from the previous weekend. It earned an estimated $18.3 million in its third week to bring its domestic total to $103.6 million. Internationally, the film added an estimated $27.4 million from 60 markets to bring that total to $109.6 million and a worldwide total of $213.2 million. The film still has Brazil to open which happens January 10 and Japan on March 28. Interestingly when it comes to earnings, the film has a domestic/international split that’s close to Spider-Man 2 and Spider-Man 3.
This past weekend Venom didn’t chart but earned about $170,000 domestically and $480,000 internationally over the week. The film now stands at $213.2 million domestically and $642 internationally for a worldwide total of $855.2 million. There’s a chance the film will become the highest grossing “Spider-Man” film before its run is done and make it into the top ten comic based films of all time. It passed Thor: Ragnarok to become #13 for all time.
The film also shows that budget isn’t everything. It has the best return in multiplier when it comes to budget for a comic film of 2018, so far. With 8.55x it beats Avengers: Infinity War‘s 6.83x and 6.73x for Black Panther.
With a budget of just $100 million, the film is quite profitable and another success for Sony’s Spider-Man franchise which previously earned on average $318.8 million domestically, $488.4 million internationally, and $807.2 million worldwide. The film is likely to be the second or third worst performing Spider-Man related film domestically for Sony but first currently internationally. The difference is the budget is almost half the other films allowing for a healthy profit. The film is leaning heavily on the international market where it has earned 75.07% of its earnings compared to 62.65% for other Spider-Man films.
Once Upon a Deadpool didn’t chart for the weekend but did bring in dollars over the week. It added $239,000 to its domestic total. That total is being added to the original film, Deadpool 2‘s, earnings. Deadpool 2 has earned $324.5 million domestically, $417.1 internationally, and $741.5 million worldwide.
Avengers: Infinity War has gained some more dollars. The film added about $520,000 to its international earnings.
Here’s where this year’s comic films stand as far as the actual numbers.
Total Domestic Gross: $2.464 billion
Total International Gross: $4.191 billion
Worldwide Gross: $6.654 billion
Total Reported Budgets: $1.187 billion
Total “Profit”: $5.443 billion
Average Domestic Gross: $246.4 million
Average International Gross: $419.1 million
Average: Worldwide Gross: $665.4 million
Average Budget: $131.9 million
Average Profit: $533.5 million
Below is where the films released stand when it comes to being compared to this year’s averages. Those in green are above average while those below are red.