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Marvel Takes the Top Spot for Diamond in May Crossing 40% Dollar Share

Diamond Comic Distributors has released the stats of May and Marvel Comics was the month’s top publisher with a 42.64% dollar share and a 38.35% unit share. DC Entertainment was second for the month with a 25.71% dollar share and a 37.87% unit share. Image Comics was third with a 10.83% dollar share and a 9.67% unit share. In fourth was IDW Publishing with a 3.65% dollar share and a 3.07% unit share, followed by Dark Horse Comics with a 2.54% dollar share and a 1.63% unit share, BOOM! Studios with a 1.96% dollar share and a 1.58% unit share, and Dynamite Entertainment with a 1.64% dollar share and a 1.30% unit share.

Marvel dominated due to Amazing Spider-Man #800 which was the month’s most ordered comic and had a $9.99 price tag.

Compared to the previous month, comics, graphic novels, and toys were all up showing healthy growth. Compared to last year, comics are up 6.23% in dollars and graphic novels and comics are up 1.84% in dollars. We could be seeing a course correction in a sluggish year. In a year to year comparison, comics are up 0.22% in dollars but down 9.8% in units. Graphic Novels, toys, and comics/graphic novels are all down.

Marvel Comics had four titles in the top ten with Amazing Spider-Man #800 leading the pack as the top comic for the month. DC Entertainment had five titles in the top ten: Geoff Johns and Gary Frank’s Doomsday Clock #5 ranked #3. Also in the top ten, Robert Kirkman’s The Walking Dead #179 ranked #10. Among the premier publishers, BOOM! Studios’ Mighty Morphin Power Rangers #27 was their top book at #133, Frank Miller’s Xerxes: The Fall of the House of Darius and the Rise of Alexander #2 was Dark Horse’s top book at #129, Dynamite Entertainment’s Red Sonja/Tarzan #1 ranked #142, and IDW Publishing’s TMNT: Urban Legends #1 ranked #159.

The misadventures of two rebels during the Galactic Civil War are recounted in Kevin Rubio and Lucas Marangon’s Star Wars: Tag & Bink Were Here from Marvel Comics, the best-selling graphic novel of May. Marvel had five titles in the top ten. Image Comics had three titles in the top ten. DC Entertainment had two titles in the top ten. Also in the top ten, Dark Horse Comics’ Hellboy Omnibus Volume 1: Seed of Destruction ranked #8.

Zenescope Entertainment’s Grimm Fairy Tales Adult Coloring Book Volume 2 was May’s best-selling book. Also in the top ten, Dark Horse Comics’ Overwatch Anthology Volume 1, a collection of stories and background details on the popular video game from Blizzard Entertainment, returned to the top ten at #7.

PREVIEWS Exclusive variant of the first figure in Mezco’s trio of One:12 Collective figures that interpret different eras of Batman’s career, the One:12 Collective: DC Comics: Ascending Knight “Blue” Action Figure, was May’s best-selling toy product. DC Collectibles had three products in the top ten: the DC Designer Series: Metal Batman by Greg Capullo Statue at #2, the Batman vs. The Joker: Laff-Co Battle Statue at #8, and the DC Rebirth: Justice League Action Figure 7-Pack at #9. Funko had two PREVIEWS exclusive POP! vinyl figures in the top ten: the POP! Rick and Morty: Pickle Rick “No Limbs” Vinyl Figure ranked #3, and the POP! Heroes: DC Death Vinyl Figure, based on Neil Gaiman’s character from The Sandman, ranked #4. Diamond Select Toys’ Marvel Gallery: X-23 PVC Statue ranked #6. Also in the top ten, McFarlane Toys’ Stranger Things: Demogorgon Deluxe Action Figure ranked #10.

Taking the HeroClix game to the depths of space, WizKids/NECA’s Marvel HeroClix: Avengers Infinity Colossal Booster Brick was May’s best-selling game product. Paizo Publishing also had a strong month in May, with eight products from the Starfinder and Pathfinder role-playing game lines among the month’s top ten products.

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

42.64%

38.35%

DC ENTERTAINMENT

25.71%

37.87%

IMAGE COMICS

10.83%

9.67%

IDW PUBLISHING

3.65%

3.07%

DARK HORSE COMICS

2.54%

1.63%

BOOM! STUDIOS

1.96%

1.58%

DYNAMITE ENTERTAINMENT

1.64%

1.30%

VIZ MEDIA

1.12%

0.40%

ONI PRESS

1.03%

0.48%

VALIANT ENTERTAINMENT

0.84%

0.90%

OTHER NON-TOP 10

8.03%

4.75%

COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

MAY 2018 VS. APRIL 2018

COMICS

7.00%

2.99%

GRAPHIC NOVELS

6.94%

4.85%

TOTAL COMICS/GN

6.98%

3.13%

TOYS

4.95%

23.84%

MAY 2018 VS. MAY 2017

COMICS

6.23%

-8.63%

GRAPHIC NOVELS

-8.04%

-13.85%

TOTAL COMICS/GN

1.84%

-9.06%

TOYS

-28.63%

-30.85%

YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017

COMICS

0.22%

-9.80%

GRAPHIC NOVELS

-9.31%

-10.56%

TOTAL COMICS/GN

-2.67%

-9.85%

TOYS

-12.06%

-17.25%

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

92

42

0

134

DC ENTERTAINMENT

74

30

0

104

IMAGE COMICS

65

22

0

87

IDW PUBLISHING

39

24

0

63

BOOM! STUDIOS

23

12

0

35

DARK HORSE COMICS

17

16

0

33

DYNAMITE ENTERTAINMENT

20

5

0

25

VIZ MEDIA

0

22

0

22

VALIANT ENTERTAINMENT

8

3

0

11

ONI PRESS

3

2

0

5

OTHER NON-TOP 10

131

208

32

371

TOTAL

472

386

32

890

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

AMAZING SPIDER-MAN #800

$9.99

MAR180826-M MAR

2

VENOM #1

$4.99

MAR180796-M MAR

3

DOOMSDAY CLOCK #5

$4.99

MAR180233-M DC

4

AVENGERS #1

$4.99

MAR180776-M MAR

5

BLACK PANTHER #1

$4.99

MAR180786-M MAR

6

BATMAN #47

$2.99

MAR180256-M DC

7

BATMAN #46

$2.99

MAR180254-M DC

8

JUSTICE LEAGUE: NO JUSTICE #1

$3.99

MAR180228-M DC

9

THE MAN OF STEEL #1 [*]

$3.99

APR180145 DC

10

THE WALKING DEAD #179 (MR)

$3.99

MAR180767-M IMA

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

AMAZING SPIDER-MAN #800

$9.99

MAR180826-M MAR

2

VENOM #1

$4.99

MAR180796-M MAR

3

DOOMSDAY CLOCK #5

$4.99

MAR180233-M DC

4

AVENGERS #1

$4.99

MAR180776-M MAR

5

BLACK PANTHER #1

$4.99

MAR180786-M MAR

6

ACTION COMICS #1000

$7.99

FEB180142-M DC

7

DESPICABLE DEADPOOL #300

$5.99

MAR180832-M MAR

8

BATMAN: WHITE KNIGHT #8

$4.99

MAR180260-M DC

9

INVINCIBLE IRON MAN #600

$5.99

MAR180837-M MAR

10

JUSTICE LEAGUE: NO JUSTICE #1

$3.99

MAR180228-M DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

STAR WARS: TAG & BINK WERE HERE #1

$7.99

MAR180947 MAR

2

THE INFINITY GAUNTLET TP

$24.99

JUL110745 MAR

3

WHERE WE LIVE: LAS VEGAS SHOOTING BENEFIT ANTHOLOGY TP

$19.99

MAR180600 IMA

4

SNOTGIRL VOL. 2: CALIFORNIA SCREAMING TP

$15.99

MAR180757 IMA

5

DARK DAYS: THE ROAD TO METAL HC

$29.99

DEC170376 DC

6

WONDER WOMAN VOL. 5: HEART OF THE AMAZON TP

$16.99

FEB180292 DC

7

AMAZING SPIDER-MAN/VENOM: VENOM, INC TP

$19.99

FEB180936 MAR

8

HELLBOY OMNIBUS VOL. 1: SEED OF DESTRUCTION TP

$24.99

JAN180104 DAR

9

BLACK MAGICK VOL. 2: AWAKENING II TP (MR)

$16.99

MAR180642 IMA

10

BLACK PANTHER: LONG LIVE THE KING TP

$14.99

FEB180931 MAR

10

INFINITY WAR TP

$29.99

JAN062102 MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE INFINITY GAUNTLET TP

$24.99

JUL110745 MAR

2

PUNISHER MAX BY GARTH ENNIS OMNIBUS VOL. 1 HC (MR)

$100.00

NOV171043 MAR

3

STAR WARS: TAG & BINK WERE HERE #1

$7.99

MAR180947 MAR

4

DARK DAYS: THE ROAD TO METAL HC

$29.99

DEC170376 DC

5

WHERE WE LIVE: LAS VEGAS SHOOTING BENEFIT ANTHOLOGY TP

$19.99

MAR180600 IMA

6

WOLVERINE GOES TO HELL OMNIBUS HC

$100.00

NOV171044 MAR

7

INFINITY WAR TP

$29.99

JAN062102 MAR

8

MARVEL MASTERWORKS: MARVEL TEAM-UP VOL. 3 HC

$75.00

NOV171039-M MAR

9

HELLBOY OMNIBUS VOL. 1: SEED OF DESTRUCTION TP

$24.99

JAN180104 DAR

10

WEAPON X: THE RETURN OMNIBUS HC

$125.00

NOV171045 MAR

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

GRIMM FAIRY TALES ADULT COLORING BOOK VOL. 2

$12.99

APR181912 ZEN

2

OVERLORD VOL. 7 LIGHT NOVEL HC

$20.00

MAR188458 YEN

3

THE ART OF JIM STARLIN: LIFE IN WORDS & PICTURES HC

$49.99

MAR181077 AFT

4

BLOODBORNE OFFICIAL ARTWORKS SC

$44.99

MAR172148 UDO

5

DOCTOR WHO TARGET COLLECTION: CITY OF DEATH MMPB

$9.99

APR181367 PEN

6

THE SHADOW DOUBLE NOVEL VOLUME 129 SC

$14.95

FEB182112 SAN

7

OVERWATCH ANTHOLOGY VOLUME 1 HC

$19.99

JUN170080 DAR

8

WOLF & PARCHMENT VOL. 2 LIGHT NOVEL SC

$14.00

FEB181982 YEN

9

DEATH MARCH TO THE PARALLEL WORLD RHAPSODY VOL. 5 NOVEL SC

$14.00

MAR182083 YEN

10

NEIL GAIMAN: NORSE MYTHOLOGY SC

$15.95

DEC178273 WW

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

ONE-12 COLLECTIVE: DC: ASCENDING KNIGHT BATMAN “BLUE” FIGURE JUL178556 MEZ

2

DC DESIGNER SERIES: METAL BATMAN STATUE BY CAPULLO NOV170394 DC

3

POP! RICK & MORTY: PICKLE RICK “NO LIMBS” VINYL FIGURE DEC178162 FUN

4

POP! HEROES: DC: DEATH VINYL FIGURE DEC178161 FUN

5

OVERWATCH: GENJI 12-INCH STATUE DEC178061 BLI

6

MARVEL GALLERY: X-23 PVC STATUE NOV172443 DST

7

OVERWATCH: D.VA 20-INCH STATUE AUG178473 BLI

8

BATMAN VS. THE JOKER: LAFF-CO BATTLE STATUE OCT170396 DC

9

DC REBIRTH: JUSTICE LEAGUE ACTION FIGURE 7-PACK AUG160372 DC

10

STRANGER THINGS: DEMOGORGON DELUXE ACTION FIGURE SEP178832 TMP

TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

MARVEL HEROCLIX: AVENGERS INFINITY COLOSSAL BOOSTER BRICK DEC172935 NEC

2

STARFINDER RPG: PACT WORLDS HC JAN182863 PAI

3

CRITICAL ROLE: TAL DOREI CAMPAIGN SETTING HC JUN173357 GRE

4

PATHFINDER RPG: ULTIMATE MAGIC POCKET EDITION FEB182807 PAI

5

PATHFINDER RPG: BESTIARY 4 POCKET EDITION FEB182806 PAI

6

STARFINDER ADVENTURE PATH: DEAD SUNS PART 5 SC FEB182808 PAI

7

PATHFINDER RPG: CORE RULEBOOK JUN091729 PAI

8

PATHFINDER RPG: CORE RULEBOOK POCKET EDITION APR168770 PAI

9

STARFINDER RPG ALIEN: ARCHIVE HC AUG173202 PAI

10

PATHFINDER RPG: BOOK OF THE DAMNED HC JUL173377 PAI

 

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