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January Remains Split as Marvel Takes Dollar Share and DC Takes Unit Share

Diamond Comic Distributors has released their reported dollar and unit sales for January 2018. The month was split with Marvel taking the top dollars and DC Entertainment taking top units. This was the opposite of December which saw DC taking the top dollar and Marvel being first in units.

Comics were up 6.08% in dollars and 7.60% in units compared to December 2017 but down 4.29% and 11.40% from January 2017. Graphic novels were down 6.09% in dollars and 11.86% in units compared to December 2017. They were up 3.96% and 6.09% compared to January 2017. Both together were up in both dollars and units compared to December 2017 but down compared to January 2017.

Marvel was January’s top publisher in dollars with a 34.30% retailer dollar share (up 0.50) and a 36.69% unit share (down 2.12). DC Entertainment was the month’s top publisher in units shipped with a 38.94% unit share (up 1.29) and a 33.80% retailer dollar share (down 0.74). Image Comics was third with a 9.48% dollar share (up 0.79) and an 8.23% unit share (up 1.03). In fourth was IDW Publishing with a 4.42% dollar share (up 0.50) and a 3.51% unit share (up 0.59), followed by Dark Horse Comics with a 2.50% dollar share (down 0.19) and a 1.27% unit share (down 0.79).

DC Entertainment had six comics in January’s top ten with Doomsday Clock #3 taking the top spot for the month. Robert Kirkman and Charlie Adlard’s The Walking Dead #175 from Image Comics, the first chapter of “New World Order,” ranked #5. Marvel Comics had three titles in the top ten with Avengers #675 being the best at #6. Among the premier publishers, IDW Publishing’s top book, Star Wars Adventures: Forces of Destiny: Leia, ranked #135, and Dark Horse Comics’ Sherlock Frankenstein and the Legion of Evil #4 was their top book for January at #179.

The adventures of Korra from Nickelodeon’s acclaimed animated series The Legend of Korra continue in Dark Horse Comics’ The Legend of Korra Volume 2: Turf Wars Part 2 by Michael Dante DiMartino and Irene Koh, the best-selling graphic novel of January. Image Comics had five titles in the top ten, DC Entertainment had two titles in the top ten, and Marvel Comics had two titles in the top ten.

The Black Panther Little Golden Book from Random House Books for Young Readers was January’s best-selling book. Also in the top ten from Random House Books for Young Readers were DC Super Hero Girls: Harley Quinn at Super Hero High at #2 and DC Super Friends: The Flash Little Golden Book at #3. Capstone Press had five titles in the top ten, led by the Wonder Woman Is Respectful Picture Book at #4. Marvel Press’ Night Night, Groot Board Book ranked #5.

Bandai America’s Dragonball Super Dragon Stars Action Figures were the best-selling toy product of January and one of the Bandai’s three products among the month’s top ten. Mezco’s One:12 Collective: Marvel: X-Force Deadpool Action Figure, a Diamond exclusive, ranked #2 for the month. Diamond Select Toys had two products among the top ten: the Marvel Select: Thor Ragnarok: Gladiator Hulk Action Figure, based on Marvel Studios’ blockbuster film, ranked #5, the Marvel Select: Guardians of the Galaxy Vol. 2: Drax and Baby Groot Figure ranked #7, and the Marvel Select: Guardians of the Galaxy Vol. 2: Star-Lord and Rocket Raccoon Figure ranked #10. Funko’s POP! Dragonball Super: Gotenks Vinyl Figure, also a Diamond exclusive, ranked #6 for the month.

Dynamite Entertainment’s Vampirella Tarot Cards Set was January’s best-selling game product. Also of note, IDW Games’ Teenage Mutant Ninja Turtles: Shadows of the Past Board Game ranked #7 for the month.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 34.30% 36.69%
DC ENTERTAINMENT 33.80% 38.94%
IMAGE COMICS 948% 823%
IDW PUBLISHING 442% 351%
DARK HORSE COMICS 250% 127%
BOOM! STUDIOS 213% 174%
DYNAMITE ENTERTAINMENT 161% 225%
VIZ MEDIA 129% 044%
TITAN COMICS 096% 074%
ONI PRESS INC. 089% 048%
OTHER NON-TOP 10 863% 571%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
JANUARY 2018 VS. DECEMBER 2017
COMICS 6.08% 7.60%
GRAPHIC NOVELS -6.09% -11.86%
TOTAL COMICS/GN 2.13% 5.79%
TOYS 5.72% 12.29%
JANUARY 2018 VS. JANUARY 2017
COMICS -4.29% -11.40%
GRAPHIC NOVELS 3.96% 6.09%
TOTAL COMICS/GN -1.97% -10.26%
TOYS 24.19% 17.66%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 86 41 0 127
DC ENTERTAINMENT 89 28 0 117
IMAGE COMICS 62 18 0 80
IDW PUBLISHING 43 25 0 68
BOOM! STUDIOS 24 12 0 36
DARK HORSE COMICS 10 14 0 24
VIZ MEDIA 0 18 0 18
DYNAMITE ENTERTAINMENT 13 3 0 16
VALIANT ENTERTAINMENT 7 3 0 10
ONI PRESS 5 4 0 9
OTHER NON-TOP 10 139 130 25 294
TOTAL 392 255 25 672

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DOOMSDAY CLOCK #3 $4.99 NOV170212-M DC
2 DARK NIGHTS METAL #5 $3.99 OCT170206-M DC
3 BATMAN #38 $2.99 NOV170231-M DC
4 BATMAN #39 $2.99 NOV170233-M DC
5 THE WALKING DEAD #175 (MR) $3.99 NOV170604-M IMA
6 AVENGERS #675 $4.99 OCT170809-M MAR
7 BATMAN: WHITE KNIGHT #4 $3.99 NOV170239-M DC
8 AMAZING SPIDER-MAN/VENOM: VENOM INC. OMEGA #1 $4.99 NOV170955-M MAR
9 BATMAN AND THE SIGNAL #1 $3.99 NOV170210-M DC
10 OLD MAN HAWKEYE #1 $3.99 NOV170921-M MAR

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DOOMSDAY CLOCK #3 $4.99 NOV170212-M DC
2 DARK NIGHTS METAL #5 $3.99 OCT170206-M DC
3 AVENGERS #675 $4.99 OCT170809-M MAR
4 THE WALKING DEAD #175 (MR) $3.99 NOV170604-M IMA
5 AMAZING SPIDER-MAN/VENOM: VENOM INC. OMEGA #1 $4.99 NOV170955-M MAR
6 BATMAN #38 $2.99 NOV170231-M DC
7 BATMAN: WHITE KNIGHT #4 $3.99 NOV170239-M DC
8 BATMAN #39 $2.99 NOV170233-M DC
9 BATMAN AND THE SIGNAL #1 $3.99 NOV170210-M DC
10 OLD MAN HAWKEYE #1 $3.99 NOV170921-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 LEGEND OF KORRA VOLUME 2: TURF WARS PT 2 TP $10.99 SEP170087 DAR
2 THE WICKED & THE DIVINE VOLUME 6: IMPERIAL PHASE PART 2 TP (MR) $16.99 NOV170862 IMA
3 DC SUPER HERO GIRLS: DATE WITH DISASTER TP $9.99 NOV170216 DC
4 DESCENDER VOLUME 5: RISE OF THE ROBOTS TP $16.99 NOV170741 IMA
5 KILL OR BE KILLED VOLUME 3 TP (MR) $16.99 NOV170691-M IMA
6 SAGA VOLUME 8 TP (MR) $14.99 OCT170715 IMA
7 WOLVERINE: OLD MAN LOGAN VOL. 6: DAYS OF ANGER TP $17.99 NOV171057-M MAR
8 VISION HC $39.99 OCT170993 MAR
9 SAGA VOLUME 1 TP (MR) $9.99 AUG120491 IMA
10 HARLEY QUINN VOLUME 4: SURPRISE, SURPRISE TP $16.99 OCT170360 DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 VISION HC $39.99 OCT170993 MAR
2 THE WICKED & THE DIVINE VOLUME 6: IMPERIAL PHASE PART 2 TP (MR) $16.99 NOV170862 IMA
3 GENE COLAN’S TOMB OF DRACULA ARTIST EDITION HC $125.00 AUG170497 IDW
4 SUPERMAN: THE GOLDEN AGE OMNIBUS VOLUME 5 HC $125.00 AUG170343 DC
5 MARVEL MASTERWORKS: DAREDEVIL VOLUME 12 HC $75.00 JUL171204-M MAR
6 MARVEL MASTERWORKS: SUB-MARINER VOLUME 8 HC $75.00 JUL171206-M MAR
7 LEGEND OF KORRA VOLUME 2: TURF WARS PT 2 TP $10.99 SEP170087 DAR
8 DESCENDER VOLUME 5: RISE OF THE ROBOTS TP $16.99 NOV170741 IMA
9 KILL OR BE KILLED VOLUME 3 TP (MR) $16.99 NOV170691-M IMA
10 DEADPOOL & CO. OMNIBUS HC $125.00 JUL171192 MAR

TOP 10 BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BLACK PANTHER LITTLE GOLDEN BOOK $4.99 NOV172179 RAN
2 DC SUPER HERO GIRLS: HARLEY QUINN AT SUPER HERO HIGH $13.99 NOV172187 RAN
3 DC SUPER FRIENDS: THE FLASH LITTLE GOLDEN BOOK $4.99 NOV172183 RAN
4 WONDER WOMAN IS RESPECTFUL PICTURE BOOK $4.95 NOV172176 CAP
5 NIGHT, NIGHT GROOT BOARD BOOK $7.99 NOV172194 HAC
6 BATMAN IS TRUSTWORTHY PICTURE BOOK $4.95 NOV172171 CAP
7 THE FLASH IS CARING PICTURE BOOK $4.95 NOV172172 CAP
8 SUPERMAN IS A GOOD CITIZEN PICTURE BOOK $4.95 NOV172174 CAP
9 JUSTICE LEAGUE: THE JOKER & HARLEY QUINNS JLA JAILHOUSE SC $5.95 NOV172192 CAP
10 THE SHADOW DOUBLE NOVEL VOLUME 125 SC $14.95 OCT172091 SAN

TOP 10 TOYS BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 DRAGONBALL SUPER DRAGON STARS ACTION FIGURES DEC168933 BAN
2 ONE-12 COLLECTIVE: MARVEL: X-FORCE DEADPOOL ACTION FIGURE FEB178707 MEZ
3 OVERWATCH: D.VA 20-INCH STATUE AUG178473 BLI
4 BORUTO -NARUTO NEXT GENERATIONS: NARUTO FIGURE MAY178022 BAN
5 MARVEL SELECT: THOR RAGNAROK: GLADIATOR HULK FIGURE JUL172803 DST
6 POP! DRAGON BALL SUPER: GOTENKS VINYL FIGURE AUG178958 FUN
7 MARVEL SELECT: GUARDIANS OF THE GALAXY VOL. 2: DRAX & BABY GROOT ACTION FIGURE JAN172662 DST
8 DRAGONBALL Z MANGA DIMENSIONS: VEGITO FIGURE JAN178995 BAN
9 OVERWATCH: TRACER FIGMA MAY178050 GOO
10 MARVEL SELECT: GUARDIANS OF THE GALAXY VOL. 2: STAR-LORD & ROCKET FIGURE JAN172663 DST

TOP 10 GAMES BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 VAMPIRELLA TAROT CARDS SET AUG171626 DE
2 RICK AND MORTY MONOPOLY DEC172927 USA
3 MAGIC THE GATHERING TCG: HOUR OF DEVASTATION BOOSTER PACKS APR173295 WIZ
4 MARVEL DICE MASTERS: MIGHTY THOR 90 GRAVITY FEED PACKS JUN173411 NEC
5 MAGIC THE GATHERING TCG: IXALAN BOOSTER PACKS JUN173398 WIZ
6 DC DICE MASTERS: BATMAN GRAVITY FEED PACKS SEP168742 NEC
7 TEENAGE MUTANT NINJA TURTLES: SHADOWS OF THE PAST BOARD GAME APR160482 IDW
8 FANTASY FLIGHT GAMES STARTER OCT178573 ASM
9 MAGIC THE GATHERING TCG: HOUR OF DEVASTATION BUNDLE PACK APR173296 WIZ
10 DROPMIX MUSIC GAMING SYSTEM JUL178809 HAS

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