General Marvel

Where the Data Ranks 2017’s Comic Book Films. Justice League Debuts While Thor Crosses $700 Million

2017 feels like it’s shaping up to be a wild ride for comic adaptions. We look at who the real winners and losers are for this year’s comic films and dive into the numbers… not opinions.

Justice League failed to top $100 million domestically in its opening three day weekend earning an estimated $93.8 million. The film won the weekend but fell short of expectations which saw it earning between $100 and $110 million. The film earned $13 million on Thursday previews which was $2 million more than Wonder Woman. That film earned $103.2 million. It’s the lowest opening for any of the DC Extended Universe films so far.

But, things weren’t all bad as the film also brought in $185.5 million from 65 foreign markets to bring its worldwide total to $278.8 million. The film had the second largest opening ever for a Warner Bros. film in China and it has yet to open in Japan. That happens on November 23. With a reported budget of $300 million, the film will need to earn about $600 million to break even.

Reviews of the film were mixed with a B+ CinemaScore. The audience was 58% male and 69% over the age of 25. We predict the film will earn between $200 and $250 million domestically with $500-$600 at foreign markets to be around $750 million total, a number that’s nothing to sneeze at.

This coming week sees the release of Coco which will likely bump Justice Leaguefrom the top of the box office and add to a narrative of its failure.

Thor: Ragnarok came in third for the weekend and brought in an additional $21.8 million domestically to bring that total to $247.4 million. It also added an estimated $24.1 million internationally to bring that total to $490.7 million and the worldwide total over $700 million. Worldwide the film has earned $738.1 million so far. The movie pass Logan and currently is at #19 in the all time comic earnings. It has also shot pass Captain America: The Winter Soldier, Doctor Strange, Thor: The Dark World, Ant-Man, and the original Thor. It will likely surpass Suicide Squad, X-Men Days of Future Past, The Amazing Spider-Man, and maybe Guardians of the Galaxy this week.

My Friend Dahmer expanded in theaters and increased its earnings 2x. The film how stands at $485,675. Blade of the Immortal didn’t do all that much domestically with its total only standing at $110,615, a $12,000 increase from the previous week.

Kingsman: The Golden Circle has slowed down and right now is fighting to pass the $400 million mark. It stands at $393.3 million

Lets compare how the big two comic companies compare for earnings. Things have shifted a lot due to the debut of Justice League. On average DC films earn $291 million domestically while Marvel earns $309.6 million. Internationally, Marvel rules with $483.8 million and DC lags behind with $387 million. This will change a lot over the next few weeks and traditionally DC films out earn Marvel films domestically.

Already, the year is an interesting one with five clear successes and a whole lot of mixed otherwise. Thor: RagnarokWonder Woman, Logan, Spider-Man: Homecoming, and Guardians of the Galaxy Vol. 2 have done well this year. Kingsman: The Golden Circle, The LEGO Batman Movie and Smurfs: The Lost Village, and Atomic Blonde are in that debatable area, and ValerianWilson, Ghost in the Shell, and Blade of the Immortal are generally disappointments. We’ll wait and see about My Friend Dahmer and Justice LeagueMarvel’s Inhumans… got no clue and tough to debate since it’s a television show primarily with a limited film engagement.

Here’s where this year’s comic films stand as far as the actual numbers. With a new film opening the averages have dipped.

Total Domestic Gross: $2.162 billion
Total International Gross: $3.444 billion
Worldwide Gross: $5.606 billion
Total Reported Budgets: $1.667 million
Total “Profit”: $3.928 billion

Average Domestic Gross: $135.1 million
Average International Gross: $246 million
Average: Worldwide Gross: $350.4 million
Average Budget: $128.2 million
Average Profit: $222.1 million

Below is where the films released stand when it comes to being compared to this year’s averages. Those in green are above average while those below are red.

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