Alterna Increases Initial Print Runs For Its Newsprint Comics
Alterna Comics has announced that the following titles, printed on newsprint and priced at $1.50 each, will see a print run increase: Adam Wreck #1, Amazing Age #1, Croak #1, and Lilith Dark #1. All four titles will be debuting on May 3rd, 2017 – the Wednesday before Free Comic Book Day.
Alterna’s #BringingBackNewsprint initiative has introduced a single issue comic book line printed on newsprint with cover prices between $1.00 and $1.99. Most issues will be priced at $1.50.
Publisher Peter Simeti explains why and how Alterna is increasing print run numbers, instead of the usual method of re-printing issues with a second print run:
One of the nice side effects of printing on newsprint is an extremely quick turnaround time of about 3 to 5 business days. Our printer is used to putting out weekly publications, so the speediness (while new to us) is definitely nothing new to them. Because of this, it allows us flexibility to increase or decrease print run numbers as necessary, instead of going back to print on an entirely new print run or rolling the dice on a print run and getting stuck with a massive amount of excess copies or being a few hundred short.
It should be noted that we’re also adding a few thousand copies into each run to compensate for our upcoming newsstand distribution with PDG which will begin this Summer in July. The only difference between a comic shop comic and a newsstand comic, will be the barcode. We do not plan on making market-specific variant covers.