LEGO Changes Policy After Art Controversy

LEGO_LogoAfter some controversy, The Lego Group has said that they are changing a policy and would no longer ask customers what their plans are when purchasing bulk amounts of Lego. The company saw some controversy when it denied an order by Chinese artist Ai Weiwei, whose work has often been critical of the Chinese government. Lego said they didn’t endorse the use of their toys in conjunction with works that had a political agenda.

In their statement, the company said that by asking what the bulk orders were for opened them up to being inconsistent. Now it asks those who display their creations in public to make it clear Lego does not endorse the project.

Ai Weiwei wound up using cheaper knock-off bricks made in China for his eventual project after collecting some Lego through donations made in support of his effort.


Discover more from Graphic Policy

Subscribe to get the latest posts sent to your email.