IDW Publishing has announced the promotion of Jerry Bennington from Director of Business Development to Vice President of New Product Development. Bennington’s primary role will be to further develop IDW’s emerging business units to include IDW Games, IDW Limited, and impulse pack product lines.

A long-standing industry executive, Bennington previously served as Vice President of Marketing for Upper Deck Entertainment from 1999-2006. Under Bennington’s tenure, he established Upper Deck’s tabletop gaming division and generated over $2 billion in retail sales fueled by the Yu-Gi-Oh! Trading Card Game brand.

Since joining IDW in 2012, Bennington has quickly helped establish several key platforms for company growth including IDW Games, which publishes the best-selling Machi Koro card game, IDW Limited, and impulse micro comics featuring My Little Pony, Teenage Mutant Ninja Turtles, and Star Wars brands with over 1 million packs produced to date.