Dynamite and Smosh Team for Comics and Graphic Novels
Anthony Padilla and Ian Hecox are the duo behind the powerhouse comedy brand SMOSH. SMOSH catapulted to YouTube’s #1 most subscribed channel in 2013, ranks among YouTube’s Top 3 most viewed channels of all time with more than 6 billion lifetime views, and counts over 30 million combined channel subscribers and 20 million social followers. SMOSH’s multi-faceted enterprise, based around its flagship YouTube channel and highly trafficked website, includes multiple record-setting channel spinoffs, including SMOSH Games – among YouTube’s fastest growing channels ever – and Shut Up Cartoons, top-charting musical endeavors, merchandising, magazines, mobile, OTT and gaming apps – and, coming soon, The SMOSH Movie.
- SMOSH, the powerhouse digital comedy brand with more than 30 million subscribers across multiple YouTube Channels and over 20 million social media followers, launched in 2005 as the brainchild of Ian Hecox and Anthony Padilla. Founded in 2004, Dynamite Entertainment has become a leading comic publisher focusing on creating adaptations of top entertainment properties.
- An extension of DEFY Media’s SMOSH comedy brand, which includes multiple YouTube channels, a highly trafficked website, mobile, OTT and gaming apps, and merchandising, the comic & graphic novel series will give Hecox and Padilla a new platform for their distinct brand of humor, and will provide SMOSH fans with another way to connect with their favorite digital channels.
- The SMOSH Graphic Novels and Comics will hit retail shelves Holiday 2015 and will retail for $3.99-$4.99 for comic books, $14.99-$19.99 for soft cover graphic novels, $24.99-$49.99 for hard covers.
- The program will target the growing community of graphic novel and comic book enthusiast in the young millennial demographic
- Ian Hecox and Anthony Padilla have been listed as the highest ranking public figures among teens 13-17 years old according to a 2014 survey commissioned by Variety
- Domestic sales of comics and graphic novels have been rising for years, reaching $870 million in 2013, up from $265 million in 2000, according to estimates by Comichron’s John Jackson Miller and ICv2’s Milton Griepp.