Watching the mid-season premiere of The Walking Dead on Sunday, I was caught off guard to see a highly relevant local ad. Washington, DC based convention, Awesome Con, launched their 2015 advertising push with the above spot to raise awareness of this year’s convention. Having the ad run during this show was great targeting that put it in front of an audience who would likely be highly interested. Facebook pegs the fanbase for The Walking Dead at 96,000 within a 25 mile radius of the city.

The convention, in its third year, has previously bombarded the Washington, DC area with ads, including posting them on the metro and previous television spots. You have to applaud when someone is doing it right!

This year’s convention runs May 29 through 31.

So, for folks in other regions, anyone else take advantage of the show and run ads for conventions or comic stores?