Marvel’s next big event Avengers & X-Men: AXIS launches October 8th and the publisher is putting together packages including special items exclusive to launch parties are retail stores.

To ensure these parties are the biggest sales success of 2014, each retailer opting into the event will receive a Avengers & X-Men: AXIS Party Kit from Marvel, containing exclusive promotional materials. Stores should check their Marvel Mailer for more information on how to opt-in by 9/1 to ensure tjheir store has these AXIS promo items and exclusives.

All qualifying retailers will receive the following as part of the Avengers & X-Men: AXIS Party Kit:

• Avengers & X-Men: AXIS Invitational Postcards
• Avengers & X-Men: AXIS Inversion Looper Promo Items
• Avengers & X-Men: AXIS Skottie Young Lithographs
• Avengers & X-Men: AXIS #1 Exclusive Zdarsky Deadpool Party Sketch Variant
• Mass media promotion around the launch of Avengers & X-Men: AXIS #1 and the associated parties
• Promotion of parties to Marvel fan base via Marvel.com, Twitter and Facebook.

But that’s not all! Retailers who qualify will also be eligible to order the Avengers & X-Men: AXIS #1 Deadpool Party Variant. From rising star Chip Zdarsky, take a humorous look at the events of Avengers & X-Men: AXIS through the eyes of Deadpool in this hilarious cover spoof. This one-of-a-kind variant you can only get at the launch parties should not be missed!