Marvel is marketing All-New Ghost Rider outside of the comic realm by partnering with Lowrider Magazine. For the promotion, Source Interlink Media’s Lowrider Magazine will feature the cover story of “Marvelous Mayhem” showcasing the newest character to take up the Ghost Rider mantle! Rendered by writer/artist Felipe Smith, this cover features the newest Spirit of Vengeance posing with a bikini clad model and the meticulously-designed lowrider custom car of the month!

On sale in April, the issue will feature an exclusive interview with Marvel’s Editor in Chief Axel Alonso and All-New Ghost Rider writer, Felipe Smith featuring artwork from All-New Ghost Rider #1 to help promote the debut to the magazine’s readership.

In turn, during the month of April, Marvel Comics will feature full-page advertisements for Lowrider Magazine across various titles in its comic book line. This initiative will also expand out into a series of high exposure press announcements, social media campaigns and much more across both Marve land Lowrider Magazine channels that is sure to engage comic book fans and auto-enthusiasts alike!

It’ll be interesting to see if this boosts the series at all.