Baltimore Comic Con 2013: Honest Tea Co-Founder Seth Goldman to Appear

Seth GoldmanBaltimore Comic-Con is welcoming Honest Tea co-founder Seth Goldman for his only comics event appearance of the year as he talks about his new book, Mission in a Bottle: The Honest Guide to Doing Business Differently-and Succeeding. Co-written by Barry Nalebuff and drawn by Sungyoon Choi, Mission in a Bottle tells the story of how two guys attempted to launch a mission-driven business that offered a healthier tea, taking it from brewing tea in their spare time to a multi-million dollar business sold in more than 100,000 outlets worldwide. It’s both an innovative non-fiction comic and a funny, insightful business book.

Mission in a Bottle

Goldman will appear Sunday morning at 11 am in Room 305 to talk about the making of the book, the uses of nonfiction comics, and secrets of entrepreneurship in a panel moderated by The Beat and Publishers Weekly’s Heidi MacDonald.

Goldman was profiled this week in the Washington Post, to discuss his many charitable activities and plans to start a business that offers healthier food. A resident of Bethesda, MD, Goldman is also the co-founder of Bethesda Green, a local sustainability initiative in Honest Tea’s hometown. Bethesda Green has installed dozens of recycling bins in Bethesda, helped create a program for restaurants to convert their grease waste into biodiesel, and created Maryland’s first green business incubator.

Mission in a Bottle was published this week by Crown Publishing and is available in bookstores everywhere.

The Harvey Awards are also pleased to welcome Honest Tea as a Gift Bag sponsor.