Baltimore Comic-Con is welcoming Honest Tea co-founder Seth Goldman for his only comics event appearance of the year as he talks about his new book, Mission in a Bottle: The Honest Guide to Doing Business Differently-and Succeeding. Co-written by Barry Nalebuff and drawn by Sungyoon Choi, Mission in a Bottle tells the story of how two guys attempted to launch a mission-driven business that offered a healthier tea, taking it from brewing tea in their spare time to a multi-million dollar business sold in more than 100,000 outlets worldwide. It’s both an innovative non-fiction comic and a funny, insightful business book.

Goldman will appear Sunday morning at 11 am in Room 305 to talk about the making of the book, the uses of nonfiction comics, and secrets of entrepreneurship in a panel moderated by The Beat and Publishers Weekly’s Heidi MacDonald.

Goldman was profiled this week in the Washington Post, to discuss his many charitable activities and plans to start a business that offers healthier food. A resident of Bethesda, MD, Goldman is also the co-founder of Bethesda Green, a local sustainability initiative in Honest Tea’s hometown. Bethesda Green has installed dozens of recycling bins in Bethesda, helped create a program for restaurants to convert their grease waste into biodiesel, and created Maryland’s first green business incubator.

Mission in a Bottle was published this week by Crown Publishing and is available in bookstores everywhere.

The Harvey Awards are also pleased to welcome Honest Tea as a Gift Bag sponsor.