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2 Guns Comes Out Blazing at #1

2 guns movie2 Guns came out shooting, taking the number one spot this weekend and bumping last weekend’s top film, The Wolverine, to second. The movie put out by Universal Pictures and based on the Steven Grant written comic by BOOM! Studios took in an estimated $27.4 million for the weekend. The action movie starring Denzel Washington and Mark Wahlberg cost about $61 million to make.

2 Guns was heavily marketed to African-American and Hispanic audiences and it looks like it helped. African-Americans made up 28% of the audience with Hispanics making up 14%. The studio crafted specific advertisements for those two audiences, making sure actors appeared on networks associated with and on popular shows watched by those two audiences. Women made up a shocking 49% of the opening weekend crowd. In my viewing there were many couples watching, so this isn’t too surprising really. It is a good date movie. The rated “R” movie had an older audience, with 77% over the age of 25.

With its two stars and decent reviews, the movie should do well in August which is generally a quieter month for releases. The movie is steady at 58% on Rotten Tomatoes and has an audience rating of a B+ CinemaScore.

The Wolverine dropped to second bringing in $21.7 million for a two-week domestic total of $95 million. That’s a 59% drop in its second week. Comparatively, X-Men Origins: Wolverine, brought in $122.1 million at the dame point in its run. The movie is doing well overseas where it has brought in $160.2 million bringing its current global total to $255.2 million.

As good as 2 Guns has done for Universal, another of their films based on a comic, R.I.P.D., continues to tank. In its third week it dropped out of the top 10 with a domestic total of $30.4 million so far. That film cost $130 million.

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