Help Valiant and Dow Select the New Look of USA Luge!

WebBefore USA Luge takes to the ice at the Sochi 2014 Olympic Winter Games, you can help decide which Valiant-designed uniform America’s luge athletes will wear into competition next February!

Valiant is proud to announce that it has partnered with USA Luge, home of the fastest sport on ice, and USA Luge technical partner Dow for a new online contest to choose the final sled, helmet and suit designs to be used in competition at the Sochi 2014 Olympic Winter Games.

Now through August 23rd, fans worldwide can visit to vote on their favorite combination of Valiant-designed helmets and racing suits – as envisioned by Harvey Award-nominated artist Khari Evans – and Dow-engineered sled! The winning, fan-selected design will join the USA Luge team in competition next February, as they represent the United States at the Sochi 2014 Olympic Winter Games.

The newly selected helmet and suit design will be the second Valiant-inspired uniform employed by USA Luge. A corporate sponsor of the team and its athletes since 2012, Valiant also designed the look of USA Luge’s race gear for the 2012-2013 and 2013-2014 World Cup and World Championship seasons with a groundbreaking uniform design patterned after the iconic design of X-O Manowar, the armor-clad hero of Valiant’s flagship comic series.

Now, with four all-new new designs to choose from – Flagship, Racer, Silver Wave, and Stargate – fans are encouraged to select their favorite look and make their voice heard before the final ballots are cast on August 23rd.

The Winter Olympics have also recently come under fire with calls for boycotts and/or protests due to the recent crackdowns and violence towards lesbians, gays and transexuals in Russia. This has included luring individuals threw ads and filming torturing and beating them. To even show support for lgbt issues can bring violent action and Russia has threatened athletes with arrest if they do so.

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