I noticed this when I went to Target this past weekend. Funko has new end cap displays of their offerings at Target dubbed “Collectors World.” The displays feature their very cool figures and toys including ReAction toys, POP! figures, and more. The displays also feature to exclusive items, an Exclusive Tyrion Lannister Legacy Figure, and an Exclusive Unmasked Batman Pop!.
Overall, very cool to see the company getting more of their toys out there!
You have to give props to good marketing, and BOOM! Studios is showing that off with the release of 2 Guns on Blu-ray. Target is offering a special sample of the first two issues of the 2 Guns comic with a purchase of the movie on Blu-ray.
The two issues of the comic come in a special 48-page comic book, and obviously the thought is that folks will be interested in the comic enough that they’ll seek out the rest of it. Hopefully there’s some advertising in how they can do so within the special comic. I’ve wondered why we haven’t seen digital comics included on the Blu-ray/DVD releases as you can then hyperlink to a way for folks to purchase the digital comics from the disk.
The movie stars Denzel Washington and Mark Wahlberg and was a successful film debut for BOOM!. The movie wound up with a respectable $130 million worldwide box office gross.
(via ICv2)
