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NYCC 2015: DC Super Hero Girls at New York Comic-Con

Get your cape on! DC Super Hero Girls, the girl-powered new line of toys, animation and graphic novels, made a splash at New York Comic-Con with a standing room only panel and booth. In this clip, hear from several of the women responsible for bringing the DC Super Hero Girls to life as they discuss what this new take on the characters means to them and to the next generation of DC fans.

NYCC 2015: DC Super Hero Girls Panel Reveals!

slide-all_tcm1249-242301During a packed panel, New York Comic Con attendees received the first in-depth look at DC Super Hero Girls, the new Super Hero universe created for girls featuring iconic DC Comics female characters including Wonder Woman, Supergirl, Batgirl, and Harley Quinn. NYCC fans even joined in on the fun by putting their own DCSHG capes on and proudly displaying their excitement for the new universe that features animated content, books, toys apparel and more.

The panel was action-packed, with many big reveals including the premiere of the second DC Super Hero Girls animated short from WB Animation along with a lyric video set to the DCSHG theme song Get Your Cape On, the full line-up of Mattel’s new action dolls, and a first look at the Supergirl action figure, also from Mattel. Authors Shea Fontana and Lisa Yee shared new details and artwork from the upcoming DC Comics graphic novel and Random House Children’s Books middle-grade novel series.

Moderated by DC All Access host Tiffany Smith, the panel featured the creative women behind-the-scenes of DC Super Hero Girls, including:

  • Ashley Eckstein, Voice of DCSHGs’ “Cheetah”
  •  Aria Moffly, DCE Creative Director
  • Shea Fontana, DCSHG Animation Writer & DC Comics Graphic Novel Author
  • Lisa Yee, Random House Children’s Books DCSHGs Middle-Grade Novel Series Author
  •  Christine Kim, Mattel Toy Design Manager
  •  Tania Missad, Mattel Consumer Insights Director

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DC Comics and Warner Bros. Launch DC Super Hero Girls

DC Super Hero GirlsDC Comics has said for a while they were working on diversifying their line, the beginning of which we saw with the comics that will launch post Convergence. Now, along with Warner Bros., DC has announced a new universe called DC Super Hero Girls that will help “build character and confidence, and empowers girls to discover their true potential.”

The release will be across platforms including digital content, television specials, made-for videos, publishing, toys, apparel and more. The partnerships include Random House Children’s Books, Mattel, and Lego (OMG I want Legos of this!).

The new line is focused on girls age 6-12 and focuses on female superheroes and super villains from the DC Comics universe during their “formative years.” Featuring a completely new artistic style and aesthetic, the line includes teenage versions of DC Comics’ icons such as Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana and many more.

The initial launch will happen in the Fall 2015 and include an “immersive digital experience, original digital content and digital publishing.”

Mattel is helping work on the narrative creation, interactive digital components, and eventually a toy line will launch in 2016. This will include an action figure line, an area usually thought of for boys, and fashion dolls.

Random House will be creating books that help bring the world to life and the first will launch in Spring 2016. There will also be graphic novels from DC Comics.

Finally, Lego will be launching building sets based in this world (seriously can’t wait!).

Congrats to DC and Warner Bros. on this impressive initiative and launch and look forward to see what’s to come!

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